How to Create an IT Company Brochure in Adobe InDesign?
Information technology services are those agencies that concentrate on creating, on managing, on communicating, and on helping support with other business operations. Based on Statista facts, the demand for IT professional services was expected to exceed 170 billion U.S. dollars globally in 2019. As technology experts and growing IT companies multiply, IT company brochures take the stand in presenting the company, organization, services, and informing potential audiences about the economic advantages.
Trying to cope with the innovations in the IT industry and the rising competition? Well, companies around different sectors tend to fight for the interest of the target audience. By using brochure templates for IT, we've gathered these tips for you:
1. Identify Your Audiences
Before anything else, you must research what your target audience wants to know about your IT company profile. Mention the following aspects in your company brochure that would enlighten your target audiences to do business with you instead of other IT companies. You can also outline the following benefits that may convince your audiences and evaluate yourself with the other competitors. To make things clear, you may also consider having a survey to help you with your promotional force and use the feedback by incorporating them as one of the main elements of your brochure.
2. Establish Specific Objectives
The target objectives will guide you in breaking down what would otherwise be necessary or overwhelming on your advertising brochure. By noting the attention, interests, desires, and actions, these four factors are ideal for capturing the target audience's attention and making them interested enough to read the overall material thoroughly. Other than that, it can even boost the odds of getting the trust of your target audiences.
3. Showcase Some Relevant Images and Brochure Designs
Brochure images are a splendid way to give the audiences a great insight into what you are trying to offer. Images are widely acknowledged in most modern brochures to convey interest, anticipation, or the kind of response to persuade them that the right choice would be of your IT company. Try to ensure that you have ready-to-use high-quality images of your company, or you can also look for professionally taken stock images or free vector images online that you can use for free.
Other than images, you can also make use of graphic elements to incorporate your brochure design ideas. Consider the designs that are appealing and convincing as you apply them to your brochure and make sure that it will complement the content. Creating an impressive design will allow you to draw audiences into your brochure and read it.
4. Make Everything Professional
You might indeed end up having a convincing content and an appealing print design for your business brochures; still, if it ends up with a disorganized layout, it basically can't get much recognition, or you might not get the responses that you need. Whether you are using a bifold or trifold brochure design, an overcrowded design organization will put off the audiences. Aside from that, if the texts are way too small or too large to comprehend, it will affect your IT company's reputation and the risk of inadequate professional reliability in the information technology field. So make sure to review the whole layout design of your flyers, poster or brochure, whatever it may be
What is a Brochure?
A brochure is an informative single or multiple-page folded paper used to advertise, promote, or introduce an organization's brand, activities, products, and services to its readers.
What are the Types of Brochures?
1. Bi-Fold Brochures - has two folds forming four panels with a half-fold size of 8.5" x 11".
2. Tri-Fold Brochures - has 3 folds with 6 panels and has popular sizes of 8.5" x 11", 8.5" x 14", 11" x 17", and 11, x 25.5".
3. Gate Fold Brochures - has an 8-panel structure with a size of 8.5" x 11".
4. Z-Fold Brochures - has a fold like a letter "Z," forming a 3-panel zigzag form.
5. Folders and Inserted Brochures - have printed sheets of paper that fits inside a folder, which offers information on specific topics, products, and services.
What are the Parts of a Brochure?
1. Your company name and logo
2. Your brochure cover
3. Your Slogan
4. Your brochure content
5. Your call to action
6. Your contact information
What Makes a Great Brochure?
1. Provide a clear and attractive headline
2. Remember the basics in making a brochure
3. Be clear with your content and don't confuse your readers
4. Avoid lengthy and highfalutin words
5. Include a call to action
6. Use excellent designs and excellent quality papers
What is the Difference Between a Pamphlet and a Brochure?
A pamphlet is a small unbounded booklet with a few numbers of pages used to advertise and inform readers about a particular event, topic, or subject. A brochure, on the other hand, is a single or multiple-page folded paper for selling a specific brand or company's products and services to its readers.