What Is a School Flyer?
A School Flyer is a marketing tool used to advertise a school affair. A school affair may include admission, enrollment, or any other open house event. If you are having a hard time creating one, you can search for school flyer examples online. It is commonly addressed to parents or any other elder member of the family because some students are too young to comprehend whatever is advertised.
Sure, school affairs can be advertised on social media but there is a different effect of a flyer's tangibility. Distributing flyers in public can be ineffective in some ways because of the lack of a target audience. In your case, families are your target audience so you need not worry about being ineffective.
How to Create a School Flyer
The elements of an effective school flyer are the creative headline, content, design, and colors. A school flyer's layout is appropriated according to its content or the message it's trying to relay. You can consult a graphic designer for your creative flyer ideas.
1. Make It Appropriate for Families
Since you're creating a school flyer, make your simple flyer and the content appropriate for your audience. In this case, the families because students are too young to comprehend what is embedded on the flyer. Keep it as family-friendly as possible.
2. Use a Captivating Headline
Your headline is what your readers first see in the flyer. It should be captivating enough to hook and urge them to read further. Strive to keep your headline concise and clear and limit it to less than 6 words and two lines. Avoid lengthy headlines because it will bore your readers.
3. Incorporate Pictures and Colors
Incorporate pictures to help you get your message across. High-resolution images are a must and if possible (if related to the content), use images of families and children. Try to avoid low-resolution images because it will discourage them. For colors, it is a wide known fact that we are automatically drawn to them and that they have corresponding psychological effects. Use contrasting colors that are related to your content.
4. Choose an Appropriate Material for Your Flyer
Paper stocks vary according to their thickness. You should choose one that's appropriate for your flyer and within your sample budget. If you want your flyers to last longer, apply a glossy finish.
Before distributing your school flyers, make sure they are free from typos and grammatical errors. You can have a friend or a colleague examine your flyer. Double-check the provided phone numbers, email, or website.
6. Print and Distribute
After having proofread everything, you are now ready to print your school flyer. You may negotiate with your printing services provider on the dimensions and quantity of your promotional flyer. After printing, decide on how you will go about distributing it. You can opt to personally distribute it, post it on public areas (be cautious of areas that do not allow flyering), and etc. Estimate the number of flyers to be printed to prevent surplus.