It’s 2018, and while various industries have moved on from the marketing blunders of the past year, there’s just no getting back the effort, time and money spent for marketing campaigns that had failed you. It’s best to take them as a learning experience because some may have worked while the rest were doomed to fail, and if you’re in the real estate business, the focus of your strategies had better be on social media, because whether you believe it or not, the majority of real estate market has already moved online and there’s just no looking back now. You may also see free plan templates.
What used to be an industry largely dependent on traditional marketing efforts with lots of money spent on printed materials, has now moved to an industry relying heavily on the power of social media to take the real estate business forward.
You have to remember that currently, it’s millennials who make up 66 percent of the market for first time home and even commercial buyers. 99 percent of the ones looking for their first homes go to the internet first to research properties they might find interesting and more than that, these buyers who are in their early 30’s or below 30 are doing more than just Google search to find the hoe of their dreams. Their house hunting now includes hashtags related to properties and social media feeds, which is really just the tip of the iceberg.
Then there’s YouTube, the second-largest search engine in the world which people have also learned to use for exploring houses and neighborhoods so that they can learn more about a certain area and videos gives them a better chance to check without having to travel there yet. Let’s face it. We live in a technology-driven age where it’s crucial for businessmen, especially real estate companies to build on their social media presence so that in turn, they can build interest in their latest listings and gain more visibility.
The channels will keep expanding across the internet and the sooner you keep up, the more effective your marketing efforts would be, the more you’ll gain clients in the process. It’s not that you have to completely abandon all the strategies you were so used to having. It’s just that you need to step up your game by going digital and using the power of social media like any businessman aiming for success, would. You may also see sample real estate marketing plans.
Consider this. You’ll be able to present your current listing to every millennial fresh from promotion or young, newlywed wed couples with careers and a modest savings enough to buy them a house within a 20-mile radius. In person, this will be impossible to do but Facebook’s ability to have the posts and ads targeted to certain demographics you have set, would prove to be invaluable. Today 69 percent of real estate agents are using Facebook simply because it’s an effective marketing tool. And even when it fails to deliver your desired results, it still got it’s topnotch analytics which helps you understand what went wrong.
Try to write posts regarding what convinced you to get the property initially. Share photos of your front yard with the dog playing or neighbors walking by. Use the bandwidth Facebook allows to show a picture of what living in a home really looks like. You may also see real estate marketing plan templates.
Among the types of content being created, 52 percent of marketing professionals claim that videos provide the best returns because let’s get real, people are more convinced when they get to see what they are considering to buy, in videos. Uploading an open house tour or a neighborhood guide could generate views from those who are curious which would boost brand visibility and reputation on top of making the listing easier for potential buyers to find when they’re doing a research on the area. You may also see real estate marketing plans.
The top markets are now hiring qualified videography firms specializing on interior, exterior and drone footage of staged properties which gives sellers more opportunities to for client engagement before they can ask for a tour or commit to an open house. When there are 300 hours of video uploaded on YouTube every minute of every day, it is important to create content that separates you from the rest of the pack in the industry. You may also see real estate sales plans.
In this industry, what do you think sets Instagram apart from other social media platforms? It receives real-time feedback on property and community photos posted which is a good thing when you’re experimenting with different hashtags, captions, styles or feed themes. You will be updated right away whether or not your bohemian-inspired living room backdrop is a hit with your audience. You may also see sample real estate marketing templates.
Instagram is today’s fastest-growing social media platform so something is really wrong if you miss out on having an Instagram account for your real estate. With its 800 million monthly users and counting, you can be sure that the power of your hashtags cannot be underrated so go ahead and keep maximizing it, since you can have up to 30 to get your listing seen in that ever-growing community. Invite people to join in the conversation and make your captions personalized to make your audience feel comfortable in contributing insights. Ask questions to stay relevant and keep at it. You may also see commercial real estate marketing plans.
When it comes to analytics, Snapchat may not be able to offer much but with their 178 million daily users and counting, the app can still have a great impact in marketing your property. Every photo and video you send with the application disappears which means you only have one stage to create content that would capture potential buyers’ attention. You may also see printable marketing plans.
Taking short day-in-the-life videos and “snaps” inside a property is a very good place to start. It would give those who are on the hunt for houses more chances of visualizing better what it’s like to live in that space while you get to show off the amenities. You may also see sales & marketing plans.
Upon starting to create social media posts about a listing, don’t forget this golden rule in content marketing-only create content that you yourself would want to read. Enthusiasm is has the power to affect others. It’s contagious and it doesn’t matter if it’s just coming from a photo caption or hashtag in Instagram because it would still be useful. You never know when a potential buyer may happen to check your feed. You may also see marketing plan samples.
These days, it’s very rare to find a real estate website without their own blog but many of these blog posts have either been let to dry, inactive, outdated or lacking value for their audience. The purpose of blog posts should be to help you show your real estate market expertise. They should also have optimization to keep attracting potential clients to your website and other digital and social channels.
Brainstorming blog ideas that have never been used yet in the real estate can be quite challenging but you can use the examples below and just bring it one notch higher to separate yourself from the rest of the fold:
Empathy counts. Put yourself on the potential buyer’s shoes. What would you look for in an area? What would you want to know? What’s important to you in a neighborhood and what certain amenities can you not live without? Someone else is likely to have the same questions and so these blog posts ideas should help your readers familiarize with your real estate brand and the market itself. You may also see create a marketing plans.
Never underestimate the impact that staging and photography can have over selling. If you’re just starting to get the hang of the business and can’t hire a photographer just yet, it’s better to purchase a camera that’s decent enough and watch video tutorials or take some classes online to improve your ability in taking pictures. You may also see social media marketing plans.
According to a survey, 83% of buyers want to see enough photos of the property online and they’re right to demand so. Photos can make a huge difference in capturing the buyer’s attention and the better they are, the better your chances are at closing a sale. Until they see what the property has to offer, they won’t be sold on what you’re offering, no matter how good it sounds. You may also see marketing plans.
If you are a realtor or an investor with years of experience on the market, you have a good understanding of how social media affects relationships and building trust in your past, current and future client base. Social networking platforms provides lead generator for real estate businesses like no other, yet you’d be surprised how even the top real estate brands fail to maximize their visibility and digital efficiency. By incorporating your content strategy and improving your current and future posts on social media, you can gain better results in building your real estate brand.