Marketing Purchase Funnel Contract

This Marketing Purchase Funnel Contract (hereinafter referred to as the "Contract") is entered into on [Contract Date], between [Your Company Name] with business address located at [Your Company Address] hereinafter referred to as the Agency and [Your Second Party] with permanent address at [Your Second Party Address] herein referred to as the Client. (hereinafter collectively referred to as the "Parties").

Effective Date: [Effective Date]

I. Scope of Services

The Marketing Agency agrees to provide the following services to the Client:

A. Development of Purchase Funnel

The Marketing Agency will design and implement a customized purchase funnel tailored to the Client's products/services. This includes [details of the funnel stages, e.g., awareness, consideration, conversion].

B. Content Creation

The Marketing Agency will create compelling and relevant content for each stage of the funnel. Content may include blog posts, social media updates, emails, and landing pages.

C. Advertising and Promotion

The Marketing Agency will manage advertising campaigns across various platforms, including but not limited to [list of platforms, e.g., Google Ads, Facebook Ads]. The budget and strategy for each campaign will be outlined in separate agreements.

D. Tracking and Analytics

The Marketing Agency will implement tracking tools to monitor the performance of the purchase funnel. Regular reports will be provided to the Client detailing key metrics and insights.

II. Payment Terms

A. Payment Schedule

The Client agrees to pay the Marketing Agency according to the following payment schedule:

[Initial Payment]: Due on [Due Date].
[Recurring Payments]: [Frequency and Amount] due on [Due Dates].

B. Late Payments

Late payments will incur a [Late Fee Percentage]% late fee for each [Late Payment Period] beyond the due date.

C. Termination for Non-Payment

Failure to make payments as specified may result in the termination of services and additional fees for reactivation.

III. Duration and Termination

A. Term

This Contract shall commence on the Effective Date and continue for a period of [Contract Duration] months unless terminated earlier as per the provisions below.

B. Termination for Convenience

Either party may terminate this Contract with [Termination Notice Period] written notice to the other party. Upon termination, the Client shall be liable for payment of services rendered up to the termination date.

C. Termination for Cause

Either party may terminate this Contract immediately if the other party breaches any material provision of this Contract. The terminating party must provide written notice specifying the breach, and the breaching party shall have [Cure Period] days to remedy the breach.

IV. Ownership and Confidentiality

A. Ownership of Content

All content created by the Marketing Agency during the term of this Contract shall remain the property of the Client.

B. Confidentiality

Both Parties agree to keep any confidential information obtained during the course of this Contract confidential and not to disclose it to any third party.

V. Governing Law and Dispute Resolution

This Contract shall be governed by and construed in accordance with the laws of [Jurisdiction]. Any disputes arising out of or in connection with this Contract shall be resolved through arbitration in accordance with the rules of [Arbitration Body] in [City, State]. The prevailing party shall be entitled to recover reasonable attorney's fees and costs.

VI. Entire Agreement

This Contract constitutes the entire agreement between the Parties and supersedes all prior agreements, understandings, representations, and warranties. Any modifications to this Contract must be in writing and signed by both Parties.

IN WITNESS WHEREOF, the Parties hereto have executed this Marketing Purchase Funnel Contract as of the Effective Date.

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[Your Company Name]

[Date]

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Client

[Date]