Advertising E-commerce Campaign Flash Report
Advertising E-Commerce Campaign Flash Report
Date: [November 20, 2050]
This Flash Report overviews the recent advertising e-commerce campaign undertaken by [Your Company Name]. The campaign was designed to enhance online visibility and drive client sales. The report includes key performance metrics, audience engagement statistics, and a financial overview.
Performance Metrics
|
Metric |
Pre-Campaign Value |
Post-Campaign Value |
Percentage Change |
|
Website Traffic |
50,000 |
+50% |
|
|
Conversion Rate |
2.5% |
||
|
Social Media Engagement |
5,000 |
||
|
Email Open Rate |
20% |
Audience Engagement
|
Demographic |
Engagement Rate |
Average Session Duration |
Cost per Engagement |
|
Ages [18-24] |
40% |
5 minutes |
$0.10 |
|
Ages [25-34] |
|||
|
Ages [35-44] |
|||
|
Ages [45 and above] |
Financial Overview
|
Item |
Budget Allocated |
Actual Spend |
Variance |
|
Social Media Advertising |
$20,000 |
$19,000 |
-$1,000 |
|
Email Marketing |
|||
|
Search Engine Marketing |
|||
|
Content Creation |
The campaign achieved its objectives of increasing website traffic, conversion rates, and overall engagement. Notable successes include a [140%] increase in social media interactions and a [60%] improvement in conversion rates. The overall gains in performance metrics offset the slight over-expenditure in the budget.
