How to Create a Bakery Brochure in Adobe Illustrator
Bread has become the prime source of food and nutrients of the human race for more than centuries. Well, this fact is evident in most of our history books, but what's more surprising is that bread still remains as one of the most consumed nourishment. In fact, in this modern era of economic revenue, the baking industry garners more than $30 billion of earnings, each year. And this figure alone means a great advantage for a businessman who runs a bakery, whether small-time or big-time.
Take this opportunity for you to market your business in an effective way! Begin it by creating a brochure that will surely bring your potential market in. Below is a simple guide on how you can start it, so feel free to refer to down.
1. Plan Your Advertising Approach
It is already given that you want to have a brochure for your bakery's promotion. But, here is the key question that would be vital in your overall brochure creation. Who are your target market? With this, it is a must for you to start your brochure actualization with a concrete marketing plan. Identify first the possible audience demographics that would less likely consume your ad message. The concept will always go back to the prime purpose of your brochure—drawing your audiences right into your business door.
2. Determine Your Brochure's Fold
Identifying the perfect brochure fold that you want to utilize in your layout determines the amount of content and design that you would inject into your bakery brochure. Here's a fact, a brochure comes with different folds: the basic bi-fold, tri-fold, gate-fold, double parallel fold, and more. With that different availability of brochure type, it is also crucial for you to pick the appropriate format that is perfect for your promotional material.
3. Identify Your Brochure's Design Theme
Getting the attention of your potential consumer is one of the prime aspects that you need to consider in creating a promotional material like a brochure. And for you to achieve effectivity in it, you need to allure your market with a presentable design motif. Choosing the appropriate design for your brochure is easy. You can refer to the internet on the trending design theme, or you can simply incorporate it into your bakery's branding scheme. For instance, your bakery's brand targets a minimal approach, then, the possible design that you can apply to your brochure is a minimalist type.
4. Include a Mouthwatering Images
Aside from your brochure's design, the images that you'll be incorporating into your layout also play a significant role in drawing your audience's attention. Here's a tip, stimulating your market's appetite is your prime advantage in picking their interest on availing to your pastries. Additionally, your images can also be used as a menu for your customers too!
5. Organize Your Overall Content
With the use of your available digital layout software, modify the content and design of your bakery brochure. Following your chosen design motif, font, and images, carefully transfer it to your digital layout board, aligning to the fundamental principles of design balance. The design balance allows you to keep your design in touch with the aesthetical approach of your promotional material. For branding purposes, you can also include your bakery's label or logo.