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A brochure is used in many marketing strategies and has been constantly utilized by many businesses to advertise their goods and services. It may have become old-fashioned and vintage, but its effects still do not differ from before. It is a practical strategy because it saves not only time but also money. Corporate brochures are ones that focus more on business companies. These are more on to the formal side of business like real estate business, construction business, industrial business, and many more. Unlike business flyers, corporate brochures give more information and details for the audience to know. So here are the steps in making a corporate brochure in Adobe InDesign.
Just like any project, the brochure has to have a goal. You have to set a goal to establish a strong plan for its effectivity. Having a goal makes you understand the purpose better and makes you work faster and with much better efficiency. So brainstorm on what needs to be done and planned out.
The sole purpose of a brochure is the content. It has to be informative and factual with the company's goods and services. The last thing that you want from your client is a disappointment. Some advertising brochures make claims on what they offer even when they know they cannot actually provide them to their customers. That results in unmet expectations and failed service. So you have to know what the company can actually provide before writing something that is out of reality.
The design plays a vital role in brochure-making. The design must convey the branding of the company. For example, the colors must reflect the company, and the designs must incorporate formality since it is a corporate brochure. Make sure that the designs do not disrupt the content; it has to accentuate it. Designs can sometimes be distracting, and it leaves people uninterested. So to prevent that, it has to show harmony with the texts. Avoid colors that are too harsh. Choose a color scheme that complements with the text. Decide a concept for the brochure; you can follow examples of minimal brochures if you want to make one that's modern yet simple in terms of appearance. You can look for brochure design ideas or inspiration online like Pinterest.
It's time for the actualization and time to bring life to the imagination. Open Adobe InDesign and start coming up with the layout. Resize the blank canvas to the appropriate size of a brochure. The typical sizes of a standard brochure are 8.5 in × 11 in, 8.5 in × 14 in, 5.5 in × 8.5 in, 9 in × 12 in, 11 in × 17 in, and 11 in × 25.5 inches. Then, decide the format orientation, whether portrait or landscape. Decide the type of brochure that will suit your brochure better. You can choose between bifold, trifold, zen-fold, or french-fold; the bifold and trifold brochures are the more common types. Then, put all the planned design into the canvas. Be creative yet professional. The design needs to be formal to be more appropriate for the aimed brochure. Lastly, put the content. Put the necessary information into the paper. Make it clear and understandable.
After making, finalize the brochure. Recheck for unnecessary information and incorrect words. Afterward, save the corporate brochure and print!