What is a Tri-Fold Brochure?
A tri-fold brochure is similar to a three-fold menu where the brochure is folded into three equal parts, with each containing different pieces of information. It's perfect for those that are trying to promote their events, products, services, and even businesses in great detail. The purpose of the tri-fold brochure is to give the reader enough information so that he/she can make a proper and informed decision. So if ever you're provided with one, try to go through all of its contents. You might just see or read something that you actually want to learn more about.
How to Create a Tri-Fold Brochure in Adobe Illustrator
1. Learn How to Properly Utilize Adobe Illustrator
This is one of the best programs to use as it provides you with all the tools you need to properly make your brochure. It also offers a variety of options in terms of size editing and design choice. Although it may seem difficult to use, there are many different online Adobe Illustrator tutorials available that can teach you how to utilize everything effectively.
2. Understand the Brochure's Purpose
You won't be able to start anything if you do not even know why you have to make the brochure in the first place. What is it that you are trying to promote? Are you trying to get people to learn more about your advertising agency and the services it offers? Or perhaps you're trying to make a simple tri-folded travel brochure that displays all of the destinations one should make trips to? Only when you've figured this out will you be able to move on to the next step.
3. Know What Its Layout and Design Should Be
It is important that you know exactly how all of the information on your brochure should be displayed. Will it be read from left to right or right to left? Is each part of the modern brochure going to talk about the same or different topics? As soon as you figure that out, you must then think about the brochure's design. You have to figure out how it can appeal to the reader. Although you can be as creative as you want, just make sure that there is a sense of order and professionalism to the design. If you are going to use pictures, then only choose those that are of high quality and make sure that the size doesn't take up too much space.
4. Put In All the Information It Should Display
Now you can start putting in whatever it is that the business or marketing brochure should tell the reader about. This is where you have to seriously consider the text format. The majority of brochures use sans serif fonts as they mostly look attractive and can appeal more to the reader. As for the font size, it's usually 12-point font for the body, 10-point font for captions, and 14- to 22-point font for headlines. Take note that these are only recommended and that it's your choice as to what font size you want to go with. Lastly, align everything in a way that makes it the flow of the text smooth for the reader.
5. Check to Make Sure It's All There
Before you print out your business brochure, you want to check and see if there are any mistakes you made or things you may have missed to include. You'll want to go over everything to see that you didn't make any spelling or grammatical errors. You should also check that you didn't put in the wrong information as any form of inaccuracies could potentially lead to problems.