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A card is a flat, rectangular piece of stiff paper, cardboard, or plastic used in varied ways. Cards are the most common print marketing tools since they are easy to create and easy to distribute. Businesses use cards like business cards, calling cards, and postcards. They can also be utilized for other reasons such as a greeting card, trading card, and playing card. In this article, we will teach you how to create a compelling and visually-pleasing card by incorporating essential card-making elements through Adobe Illustrator.
No matter what card you plan to make, whether it be a birthday card, thank you card, or business card, you probably noticed that it has suggestive content. You will not see a blank card. The content is one of the most important elements that needs to be present in your card. The content of your card needs to be relevant to make it functional and useful. For instance, if you are making a farewell card, your content should somewhat relay how you feel about the person's departure. And, if you are making a business card, it should contain the individual's name and contact information. Research and choose what particular information you need to add to the card you are making.
Adobe Illustrator will make it easier for you to create the layout of your card. It gives you the flexibility to customize your overall workspace. The layout and the structure of the text and visual components of the card you are making can affect the readability and appeal of the actual card. Choose structured and straightforward layouts that enable the reader to skim over quickly and naturally to know what the card is all about.
When choosing a color scheme, it is best to think it through and decide what color fits the purpose of the card. Opt for neutral color schemes if you are making an ID card or any card that will be used in business transactions, since they give a modern and professional look to your card. Consider using vibrant or vivid colors when making personal cards like a teacher appreciation card, valentine's card, and wedding card, since bright colors represent excitement and optimism. If you want to mix and match colors, then you can check a color chart to determine what color schemes complement one another and what doesn't.
Another important element in your card design is typography. The font style and formatting have a significant impact on what impression a card produces. Use elegant, simple, or modern typefaces when you are making a professional business card or formal card. On the other hand, you can use less formal fonts when making personal cards.
Lastly, you need to print your card according to the ink you are using and the type of card you are making to make it useful. The best printing material for a business card is a plastic cardstock to stand out and make a statement. If you are making an invitation card, then use a pearlescent paper to give it a bit of shimmer to add elegance to your card.