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What Is a Catalog?

A catalog is a complete list of items, specifically arranged, and is very helpful in business for various reasons. A catalog can drive the sales of your business. It creates awareness, accessibility, and engagement to products too. Pairing catalog and online initiatives bring up huge potential. It shows that 70% of people who received catalogs go online afterward. But it doesn't stop right there because, in offline business ventures, catalogs are helpful too.

How to Make a Catalog

To ensure the efficiency of your creative catalog, here are some tips on making one. Before starting, spend time to talk about the product that you are going to market. Choose something that interests you the most or something that you are knowledgeable about. Have you been fond of fashion trends? You might consider selling clothes. The whole objective is choosing something that you are most interested in, won't bore you, and increases your likelihood of success.

1. Go to Microsoft Publisher

After deciding your business, it is time to create your catalog. This will come very handy with the help of Microsoft Publisher. Since it offers a wide variety of templates, it is very convenient to use. The tools in this software are easy to familiarize. Using Microsoft Publisher will improve your productivity and you'll be done in no time.

2. Select a Catalog Template

Keep in mind that you are trying to sell a product. Entice the customers and make them buy what you are selling; hence, choose a catalog template that intrigues your buyers. Get a catalog template design that appeals to your customers' emotions; this must also keep their attention your product. The catalog that you make must be very relevant to the product that you are selling.

3. Edit Your Chosen Catalog

From the layout to the design of your catalog, you have to be hands-on with this one. Your personal taste is helpful because you know the product very well and this will help your brand be sturdy. Also, customize your catalog to your preferences as this will set apart your brand from the others. Try to picture five pairs of trousers and one of them is your product. What makes your trousers stand out? It's how you present your trousers to your customers. Consider color and proportion too.

4. Go over Your Catalog Template

After customizing your catalog template, now is the time for revision. Ideas may or may not come flowing but you can go over to your catalog once more. This is when you cut down if you put too much or fill up if you think your catalog is too plain. Keeping it simple is effective too, but it's a matter of what works best for your product. A catalog must leave an impact and tell a story of the product you market.

5. Print the Catalog and Find Your Audience

After successfully finishing your catalog, it's now time to distribute them. Take note, it is important to find the right target customer and audience. Finding the right audience is one deciding factor for the success of your business. The catalogs that are professionally printed gets the best results. The most popular catalogs are fully colored and printed in either gloss or matte papers since they are the most effective ones. Take it as a consideration that printing a catalog is not an expense but rather an investment. Catalogs help boost your sales and make a profit.

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