How to Make Posters in Microsoft Publisher
Posters still prove to be one of the most effective physical advertisements. With its visibility advantage, it can easily capture the attention of the audience and prompts them to act on your call. To make an eye-catching creative poster design, we have here some steps to help you out.
1. Know the Different Types of Posters
Posters are multifunctional and have different categories. Advertising posters, which people could see more often in traffic areas or business districts, are the most common. These posters contain information about a product for a brand or may announce relevant events like sports, medical conferences, or school enrollment schedules, to name a few. There's also the informative poster which is more educational. The very purpose of this campaign material is to raise awareness about globally relevant issues. Knowing what kind of poster you would want to create will make it easier for you to plan its contents and design.
Other notable types of posters are the affirmation or motivational posters, subject posters meant for concerts and art events, and propaganda posters for political campaigns.
2. Create a Purpose for Your Poster
Like any other promotional marketing tools, your poster should also have long-term goals. A poster advertisement without a purpose will lose its efficiency in providing communication between you and your audience. Physical advertisement campaigns cost more than a digital one, but the coverage is extensive. That is why you need to take advantage of your poster and be specific about the message you want people to read. You may already have an idea of where to place your poster ad to reach a target audience better.
3. Let Your Contents be Engaging
The contents or message of your poster should be relatable to your audience. A printable poster ad should have clear and specific information. Aim not to go overboard with your details and be very careful not to overwhelm your audience. Make it your business to use simple words for the readers to understand it well. It would be best to stick to one subject so that the readers could focus on one topic only.
When doing the contents, do not neglect your headline. Your headline introduces your ad and the first thing that people notice. Keep it short and simple. Highlight and emphasize the essential points of your poster. Draw a draft of your poster for firsthand viewing of how you would exactly want to produce it.
4. Start Creating Your Poster
You can begin creating your posters by downloading an editing app first. If you are not very familiar with any editing apps, you can try Microsoft Publisher. MS Publisher has an array of tools that will make editing more convenient, even for first-time users. Some people use ready-made graphics templates and edit them afterward without the hassle of starting from scratch. However, if you want to make your own, you can read tips and techniques or look up sample designs online.
Begin your design by picking out a layout that complements your ideal poster design plans. The orientation would matter, especially during the printing stages, so choose whether you are doing landscape or portrait. Arrange your contents accordingly and put white spaces in between to make every word visible and readable.
Choose imagery that represents the ad best. You can also use infographics if it works for your ad.
5. Play with Colors and Use Appropriate Fonts
If you are working with a brand that's been in the business for years, you can always retain the brand colors. But that's not to say you cannot use other colors, especially if you have a theme. It would be even great to introduce new colors to a brand to complement its advertisement. Do not overdo it by mixing too many hues. For your fonts, pick out no more than three and use them proportionately for your headers and body text.