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The present generation revolves around technology. But in marketing, printed brochures are still effective for various reasons. If you want to market your IT and software company in both digital and traditional ways, use our premium and beautifully designed IT and Software Brochure Template in Microsoft Word. We guarantee you that these templates contain original content, artwork, and fonts that are helpful in making your brochure. They are 100% customizable, printable, and comply with the industry standard. Start your business marketing by downloading our templates. Subscribe to start downloading now!
Marketing is one of the most essential factors that can either make or break the company. In achieving the result that you want, consider using materials like flyers, pamphlets, or brochures as your marketing tools. If you're planning to market your software development tool, you need to know the basics of making one. Here are some tips that you can follow while making an IT and software brochure.
Take time to know and understand your target consumers. You need to consider some factors as to why they should choose your IT and software products or services. Conduct a survey by asking your salespeople. You can also ask your customers and use their feedback.
One of the most distinguishing features of a brochure is its folds. So, pick the right fold for your document by complementing it with the entirety of your brochure. In your case, a trifold brochure would be the perfect choice. It contains ample space to insert images, content, and designs.
This may be the most basic tip, yet you do not want to underestimate it. For your brochure, this would depend on what type of products and services that you offer. If you are offering graphic design solutions service, it would be smart for you to showcase your credibility by incorporating multiple fonts.
As an IT and software company, it would be ridiculous if you have a poor choice of photos. There are vast options of high-resolution photos available for you, so make sure to pick the right one. Remember that image quality is important for printed materials, especially for brochures as it would introduce and describe your company.
The call to action is the most important part of any marketing tool. This is the part where you would encourage your consumer to contact you for inquiries. Make this tool visible by using visual cues, such as bigger fonts or wider space around it. In that way, your consumer can immediately point it out.
1. Gate Fold
4. Folders and Inserts
An ideal brochure must contain a maximum of four pages as each folded section will make four pages. But, there are instances where a brochure would need an extra page for a cover letter.
The correct paper stock to use must be light to carry, inexpensive, lightweight, and easier to mail. The best example of this is a 170-300 GSM paper that is perfect for a brochure.
It is safe to say that brochures and flyers excel in marketing but mainly differ on their use. Unlike flyers, brochures always have folds. Brochures are also printed on both sides. Moreover, flyers are used for event announcements, while brochures are used as reference for a product or service.
That depends on the company itself. With the advent of social media, company promotions go digital. But that doesn't mean brochures have lost its impact.