How to Make an IT and Software Brochure in Microsoft Word (DOC)?
Marketing is one of the most essential factors that can either make or break the company. In achieving the result that you want, consider using materials like flyers, pamphlets, or brochures as your marketing tools. If you're planning to market your software development tool, you need to know the basics of making one. Here are some tips that you can follow while making an IT and software brochure.
1. Understand Your Target Consumers
Take time to know and understand your target consumers. You need to consider some factors as to why they should choose your IT and software products or services. Conduct a survey by asking your salespeople. You can also ask your customers and use their feedback.
2. Pick the Right Brochure Fold
One of the most distinguishing features of a brochure is its folds. So, pick the right fold for your document by complementing it with the entirety of your brochure. In your case, a trifold brochure would be the perfect choice. It contains ample space to insert images, content, and designs.
3. Use the Right Font
This may be the most basic tip, yet you do not want to underestimate it. For your brochure, this would depend on what type of products and services that you offer. If you are offering graphic design solutions service, it would be smart for you to showcase your credibility by incorporating multiple fonts.
4. Insert High-Resolution Photos
As an IT and software company, it would be ridiculous if you have a poor choice of photos. There are vast options of high-resolution photos available for you, so make sure to pick the right one. Remember that image quality is important for printed materials, especially for brochures as it would introduce and describe your company.
5. Write a Call-To-Action
The call to action is the most important part of any marketing tool. This is the part where you would encourage your consumer to contact you for inquiries. Make this tool visible by using visual cues, such as bigger fonts or wider space around it. In that way, your consumer can immediately point it out.
What are types of brochure folds?
1. Gate Fold
4. Folders and Inserts
How many pages are required for an ideal brochure?
An ideal brochure must contain a maximum of four pages as each folded section will make four pages. But, there are instances where a brochure would need an extra page for a cover letter.
What is the right paper stock to use in printing your brochure?
The correct paper stock to use must be light to carry, inexpensive, lightweight, and easier to mail. The best example of this is a 170-300 GSM paper that is perfect for a brochure.
How do you differentiate a brochure from a flyer?
It is safe to say that brochures and flyers excel in marketing but mainly differ on their use. Unlike flyers, brochures always have folds. Brochures are also printed on both sides. Moreover, flyers are used for event announcements, while brochures are used as reference for a product or service.
Do all companies use brochures as promotional materials?
That depends on the company itself. With the advent of social media, company promotions go digital. But that doesn't mean brochures have lost its impact.