A marketing plan is a comprehensive document that outlines the marketing objectives, strategies, target market, action plan, and marketing budget. With this document, the marketing team has a guide in generating leads, reaching target audiences, or growing market share. Moreover, this document helps the team to understand the psychographics of their target market. Aside from business organizations, solo entrepreneurs can use a marketing plan as well. They can use it to gain an aerial perspective of their marketing-related activities.

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