How to Make a University Brochure in MS Word
In any industry, whether industrial, corporate, or educational, brochures hold an undisputed reign when it comes to marketing. Chron lists flexible, informative, and cost-effective as among the reasons why brochures remain an important marketing tool. Aside from these benefits, printed materials also incite direct interaction and prompt your target audience to read what you have to say than the flood of posted advertisements online. If you’re going to promote your university, brochure are the best way to showcase your programs, facilities, and education quality in a manner that’s easy to read and understand.
1. Gather Information
Collect information on what you want your college brochure to have. These could be your university’s mission and vision, background, admission details, offered programs, specialized courses, maybe even promos and discounts. Don’t depend on what you already know. Check the records and ask someone in authority for any updated information. This will ensure that you have included the correct data.
2. Draft an Outline
One of the distinct features that a brochure has compared to other printed promotional materials is that it can hold more information. However, the details have to be brief. As much as you want to stuff every information you have generated to your outline draft, you have to be selective. Paraphrase or summarize lengthy details. You can also make use of bullet listing or enumeration. It has to be informative yet inviting to read. No one wants to read a very wordy brochure.
3. Choose a Template
Now that your content is ready, it’s time for you to find a brochure template. Why use a template? Well, MS Word is not capable of doing extensive graphic design processes such as brochures, flyers, and catalogs. While it has tools for designing, it’s limited and won’t be able to help you achieve your desired outcome. A template has a readymade high-quality format that you can easily customize in the said application. Now all you need is to download the file and integrate your content on the spaces provided for the text.
An educational brochure template generally contains royalty-free photographs, logos, and artwork. After placing your content, you might feel like your work is done. Don’t wrap things up just yet. Evaluate the results. Does it mirror your university’s branding? Do the colors, images, and format match your institution’s theme? More often than not, it doesn’t. Don’t hesitate to change the photos with your school’s very own. Alter the palette according to fit your university’s theme. You may also change the fonts as you please.
5. Review and Disseminate
After the designing process, never fail to check your content for any lapses. Critic every sentence and information and see if you made any mistakes. It always pays to be meticulous with your school brochure instead of having an erroneous result. The risks of not proofreading your work include misinformation, a serious crime in advertising. Print it on high-quality paper material and prep it up for distribution. Hundreds of aspirants are waiting.