Instagram Ads Sizes

Instagram ad sizes can vary depending on individual needs, objectives, and preferences.  It is important to be guided by the community guidelines whenever you are creating sponsored posts or paid promotions on Instagram.

Instagram Ad Sizes Standard

Landscape Ad

Instagram advertising is pretty straightforward and effective if you familiarize yourself with the right format settings. A landscape size ad is a popular option for paid promotions. Since it is landscape, the orientation is horizontal and the recommended size is 1200 pixels x 628 pixels. For landscape Instagram ads, the corresponding aspect ratio should be 1.9:1.

Square Ad

One of the most common Instagram ad sizes is the square size. The square ad size has dimensions of 1080 x 1080 pixels. Since it is a square, it should have an equal aspect ratio size of 1:1. It is important to also note that Instagram only allows JPG or PNG file formats for image ads. Carousel ads, which make use of several photos or media, typically use square-sized ads as well.

Vertical Ad

The default size for a vertical Instagram ad is 600 x 750 pixels, which translates to an aspect ratio of 4:5. Taking into account the size of a smartphone, it is easy to understand why the vertical layout is preferred by a lot of people. Vertical ads, just like the other standard Instagram ad sizes, must not exceed 30 MB file size. Vertical ads are highly versatile and can be used for both newsfeed ads and story ads.

Instagram Ad Sizes for Digital

Since Instagram is a social media platform, Instagram ads are therefore a form of digital advertising. Instagram has certain community guidelines when it comes to posting ads. To avoid inconvenience, the best way to go about it is to follow the standard and recommended size requirements. You have the option to use the landscape size, which measures 1200 pixels x 628 pixels; the square size ad which has dimensions of 1080 x 1080 pixels; or the vertical ad which has a pixel size of 600 x 750 pixels. But Instagram ads can also be in video format, the recommended size is either 1080 x 1080 pixels or 1920 x 1080 pixels. Lastly, the video should only be in either MP4 or MOV file format.

Instagram Ad Sizes for Business

Instagram ads are basically a form of online marketing. Whether you are a real estate firm, travel agency, or clothing company, Instagram ads can prove to be highly effective and profitable. You just need to know how to make Instagram work for you in order to obtain the benefits and maximize the advantages. And to achieve this, you need to know the right Instagram ad sizes. Whether it is a newsfeed ad or a story ad format, the recommended pixel size is 1080 x 1080 and the file size should not exceed 30 MB. Finally, for video ads, the ideal length is no more than a minute.

Instagram Ad Sizes for Adobe Photoshop

Adobe Photoshop is a popular graphic design tool and photo editing app. You can definitely create an Instagram ad from scratch using the tools and features in Photoshop. The ideal dimensions to start with is a height and width of 1080 x 1080 pixels. That would give you a square ratio of 1:1. And to ensure that you have good quality results, it is recommended that you set the resolution to at least 72 DPI or dots per inch.

Instagram Ad Sizes for Adobe Illustrator

As with Photoshop, Adobe Illustrator can also be used to create and customize Instagram newsfeed ads and story ads. The content of your ad is key and it ought to be a healthy mix of graphics and text. Once you establish the size and format of your Instagram ad, then you can focus on the content. If you are using Illustrator to make an Instagram ad, it is best to start with a 1080 x 1080 pixel dimension size with a 72 PPI. But note that you can adjust these settings according to your individual objectives.

Instagram Ad Sizes FAQs

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