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Table of Contents

  1. Pamphlet Definition & Meaning
  2. What Is a Pamphlet?
  3. 10 Types of Pamphlets
  4. Pamphlet Uses, Purpose, Importance
  5. What’s In a Pamphlet? Parts?
  6. How to Design a Pamphlet?
  7. Pamphlet vs. Catalog
  8. What is the Difference Between a Pamphlet, Brochure, and Flyer?
  9. Pamphlet Sizes
  10. Pamphlet Ideas and Examples
  11. FAQs
  12. More in Pamphlet


Pamphlets are known to tell stories and provide information regarding a particular topic. They are distributed not just to sell a product or service but also to give their readers a more detailed description of a subject matter.

Pamphlet Definition & Meaning

A pamphlet is an unbound small-sized booklet, sometimes referred to as a leaflet.

It can be printed on both sides of a single piece of paper and is mainly used to supply information and instruction to its readers.

What Is a Pamphlet?

A pamphlet is a non-periodical publication printed on a single sheet of paper folded in half, thirds, or fourths. Initially, their purpose was to spread propaganda, but now they are regularly used for marketing purposes which can provide users with the information and details they need regarding a particular topic.

10 Types of Pamphlets

Scuba Diving School Pamphlets

Schools often need to promote disseminated educational information regarding a particular subject. And these are done by distributing scuba diving school pamphlets to students, faculty, visitors, and parents. Below is an excellent example of a scuba diving school pamphlet design.

scuba diving school pamphlet

Summer Camp Pamphlets

Summer camp pamphlets give readers an overview of the benefits of attending summer camp. This would include exciting summer activities and other fun events. Check out this summer camp pamphlet and create one for yourself in no time.

summer camp pamphlets

Gym Pamphlets

A gym pamphlet provides prospective members with the benefits of joining the gym and the importance of working out with the right equipment. If you want to invite other gym enthusiasts to work out in your gym, then a gym pamphlet is your best choice to call their attention. Below is a good example of one.

gym pamphlets

Education Pamphlets

Promoting education to society is essential. Hence, an education pamphlet should cover topics relating to learning and development, literacy, teaching, and other educational content. Take a look at this well-designed education pamphlet template and make one for your school today.

education pamphlet

Business Coach Pamphlets

Business coach pamphlets provide coaching professionals an avenue to highlight the benefits of business coaching and the services they are offering. So, inform everyone you know about your coaching services and make a coaching pamphlet for your business. You may even use this sample template below as your guide.

business coach pamphlet

Laundry Pamphlets

Laundromats often hand out laundry pamphlets to attract customers to their business. These pamphlets include a brief overview of their services, their location, and promos if there are any. Make one for your business today by checking out this example below.

laundry pamphlets

Conference Pamphlets

Conference pamphlets serve as an introductory to an upcoming event regardless if it is for academic, business, or leisure purposes. By adding your contact information to the pamphlet, you allow your target audience and other interested parties to easily reach out to you and attend your event. Below is a good example of a conference pamphlet design.

conference pamphlets

Speaker Pamphlets

Those who want to upgrade their skills in public speaking will be able to find a speaker pamphlet quite useful. Provided in this pamphlet is an overview of the training and other services. Feel free to browse through this sample design below to give you a headstart in making your own speaker pamphlet.

speaker pamphlet

Clinic Pamphlets

Health is important to everyone, so it is essential to choose the right medical practitioner who you can trust and rely on. A clinic pamphlet can help you select which clinic best suits your needs. Below is an excellent sample design for one.

clinic pamphlets

Meet Up Event Pamphlets

Event planners can use meet up event pamphlets to effectively attract guests to join a particular event. This type of pamphlet may contain details like the event’s venues, fees, and other essentials needed to host it. Create one for your upcoming event with the help of this sample design below.

meetup event pamphlet

Pamphlet Uses, Purpose, Importance

People often want to get more information before buying a specific product or availing of a particular service. By providing them with a professionally-made pamphlet, they can easily read an overview of their preferred topic that is beneficial to their needs.

Provides Information

The images inserted and the summary text written in a pamphlet give your readers a clear message and understanding of its entire content.


Pamphlets provide a creative avenue that helps businesses stand out against their competitors by grabbing the attention of their potential customers. To do so, it must be well-written and professionally designed to catch the reader’s interest.


Pamphlets could be folded into half, thirds, or even fourths to conveniently fit all necessary information on the material. In this way, readers don’t need to carry bulky documents when reading your pamphlet.

Digital Integration

Even though many businesses are known to distribute printed pamphlets, it doesn’t mean they are limited to hard copies. Pamphlets can also exist as a digital imprint and can be accessed online through the help of a QR code, which directs readers to the pamphlet’s official page, discounts, or coupons.

Marketing Purposes

Many companies use pamphlets for marketing reasons, which is why they follow a design that helps advertise their products and services to increase customer interaction.

What’s In a Pamphlet? Parts?

Name and Logo

A pamphlet should contain the business or organization’s name and logo to help readers identify the document’s creator. If possible, the name and logo should be displayed in a prominent position of the pamphlet, especially on both its front and back covers.

Images and Design

A pamphlet’s images are often located in its front or back portion. But, depending on the pamphlet’s design, the image sizes and placement can be adjusted to make it look professional and clear to the readers.

Inner Panel

The inner panel or the main section of the pamphlet contains all the necessary information regarding the topic discussed. These details should be direct to the point, summarized, and relevant.

Contact Information

Usually found in the last portion, the contact information states the creator’s phone number, email address, or website link.

what’s in a pamphlet parts

How to Design a Pamphlet?

Follow the following steps below to help you design and create your own pamphlet.

1. Select a pamphlet size.

2. Decide on the purpose of the pamphlet.

3. Choose a pamphlet template.

4. Insert graphics and images.

5. Write down the content.

6. Double-check the content and print.

You may also check out the article below to learn how to create pamphlets in different formats:

how to design a pamphlet

Pamphlet vs. Catalog

Usually found in the last portion of a pamphlet, the contact information states the creator’s phone number, email address, or website link.

On the other hand, a catalog contains details of currently for sale items, including their prices.

What is the Difference Between a Pamphlet, Brochure, and Flyer?

A pamphlet distributes information or enhances an idea on a particular subject to its readers.

A brochure is a marketing material distributed to give a comprehensive overview of a particular product or service and comes in the form of a small booklet or magazine.

A flyer is a single sheet of paper that comes in various sizes to promote or advertise products and services.

Pamphlet Sizes

Pamphlets may come in different forms, shapes, and sizes, with varying ranges of page numbers and panels. You can tailor them to be as conservative or as creative as you need them to be, as they can be square or irregular in shape and can stretch and fold out in various ways. Here are the common pamphlet sizes:

pamphlet sizes

Pamphlet Ideas and Examples

If you need to start working on your pamphlet, check out the following pamphlet ideas to help you design what best suits your needs.


How to Make a Pamphlet?

First, think of the topic and its content, choose a size, come up with the design and images, then print out the pamphlet.

How to Design a Pamphlet on Word?

Open the Microsoft Word application, select a template of your choice, customize and write down your content, adjust your margins, save your file and then print.

How to Create a Pamphlet in Google Docs?

Open the Google Docs application, go to the template gallery, edit your chosen template, customize it, and print your pamphlet.

What Should be included in a Pamphlet?

A pamphlet should contain a company’s name, logo, content, call to action, and contact information.

How to Make a Trifold Pamphlet?

Open an editing application like Microsoft Word, select a blank document, set your page into landscape format, set your margins, select 3 columns, add your content, check your alignment, then print.

How Many Pages Should be in a Pamphlet?

Pamphlets usually follow a single-page format, folded in multiple sections.

How to Print Pamphlet in PDF?

Open the pamphlet in PDF, choose the correct paper size and printer setting; make sure you print one page per sheet while selecting the “print on both sides” option.

How to Create a Pamphlet for Your Business?

To create a pamphlet for your business, you need to come up with the right topic, add exciting content, determine your pamphlet size and presentation layout, then design it.

How to Design an Educational Pamphlet?

A well-designed educational pamphlet should contain the right topic, wherein its content should fit its presentation layout and follow a design suitable for its subject.

What is a Two Sided Pamphlet Template?

A two-sided pamphlet template is likened to a single paper where the pages are reduced and printed side by side on each sheet and folded in half, like a magazine or a book.

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