Proposal Letter

Kevin Grant

Sales and Marketing Expert

Email: [email protected]

September 12, 2050

Jodie Fuller

Business Manager

Email: [email protected]

Dear Jodie Fuller,

I hope this email finds you well. My name is Kevin Grant and I represent Gregg's Grocery, a leading grocery shop that prides itself on providing high-quality products and exceptional customer service. I am reaching out to propose an exciting promo strategy that I believe will greatly benefit both Gregg's Grocery and our valued customers.

Our main goal with this promo strategy is to increase customer engagement and loyalty, ultimately boosting sales and enhancing Gregg's Grocery brand reputation. By focusing on value propositions that resonate with our target audience, we aim to position Gregg's Grocery as the top choice for grocery shopping among our customers.

To achieve our objective, we propose implementing a tiered rewards program that offers exclusive discounts, personalized offers, and special perks to our loyal customers. This program will be called "Gregg's Golden Rewards."

The key features of Gregg's Golden Rewards program are as follows:

1. Gold Tier: Customers who spend over $500 in a calendar year will be automatically enrolled in the Gold Tier. They will enjoy a permanent 10% discount on all products, personalized offers based on their purchase history, and early access to special promotions or events.

2. Diamond Tier: Customers who spend over $1,000 in a calendar year will be upgraded to the Diamond Tier. In addition to the benefits of the Gold Tier, Diamond customers will receive a 15% permanent discount, a dedicated customer service line, and exclusive invitations to VIP events.

3. Platinum Tier: Elite customers who spend over $2,000 in a calendar year will enter the prestigious Platinum Tier. They will enjoy a 20% permanent discount, a personal grocery shopper for every visit, a quarterly exclusive gift, and priority access to limited edition products.

We believe that Gregg's Golden Rewards program will significantly enhance our customers' shopping experience while driving loyalty and repeat business. To move forward with this exciting promo strategy, we kindly request your support and approval.

Please feel free to reach out to me if you have any questions or require further information. I would be more than happy to discuss this proposal and address any concerns you may have.

Thank you for your time, Jodie. We look forward to your positive response and the opportunity to collaborate on this exciting promo strategy!

Warm regards,
Kevin Grant