Sales Training Evaluation

Date: [DATE]

Purpose: To identify the effectiveness of our sales training program and areas for improvement.

Overview of the Evaluation: This evaluation seeks to examine the overall impact of our sales training program, focusing on various training components such as content relevancy, delivery, and participant understanding. This structured assessment aims at amplifying the feedback process, thereby enhancing the training quality for better sales performance.

Training:
Date:
Name: (optional)
Agency: (optional)

Instructions: Please use the following 5-level scale to rate each aspect of the sales training program. Select the appropriate number that best reflects your opinion.

Training Content

	Poor	Below Average	Average	Above Average	Excellent
Relevance of Topics
Depth of Content
Practical Examples
Clarity of Concepts
Up-to-Date Information
Applicability

Relevance to Job Responsibilities

	Poor	Below Average	Average	Above Average	Excellent
Understanding of Job Requirements
Alignment with Sales Process
Product/Service Knowledge
Customer Interaction Skills
Handling Objections and Challenges
Integration with Sales Tools/Technology

Training Material Clarity

	Poor	Below Average	Average	Above Average	Excellent
Written Content
Visual Aids (Slides, Diagrams, Charts)
Audio/Video Clarity (if applicable)
Consistency in Terminology
Organization of Material
Integration with Sales Tools/Technology

Training Delivery (Instructor/Online)

	Poor	Below Average	Average	Above Average	Excellent
Instructor's Communication Skills
Engagement Level of the Instructor
Interactivity with Participants
Use of Multimedia Elements
Technology Reliability (Online Training)