Sales Letter Outline for Referrals
1. Opening/Attention-Grabbing Headline
2. Introduction / Acknowledge the Recipient’s Relationship
Purpose: Start with a warm greeting and acknowledge your relationship with the recipient.
Example: "As one of our valued clients, you already know the quality of service we provide. We’re thrilled to have you as part of our community."
3. Transition to the Referral Opportunity
Purpose: Let them know about the referral program and why you’re reaching out.
Example: "We’re always looking to expand our network of amazing clients like you. That’s why we’re excited to introduce our new referral program."
4. Explain the Benefits of Referring Others
Purpose: Highlight the rewards and benefits they’ll receive for making referrals.
Example: "When you refer a friend or colleague to us, you’ll receive [reward or incentive]. Plus, your friend will get [special offer for new clients]. It’s our way of saying thank you!"
5. Detail the Referral Process (How to Participate)
6. Reinforce the Value of the Product/Service
Purpose: Remind them why your service/product is worth sharing.
Example: "With our [unique value proposition], we’ve helped hundreds of clients achieve [desired result]. Your friends and colleagues can trust us to deliver the same excellence you’ve come to expect."
7. Share a Success Story or Testimonial (Optional)
Purpose: Reinforce trust and credibility with a quick success story.
Example: "Just recently, [Client Testimonial] saw amazing results within months of working with us, all thanks to a referral from a friend."
8. Include a Call-to-Action (CTA)
9. Express Gratitude and Close with Enthusiasm
Purpose: Leave them with a positive impression and encourage them to reach out with questions.
Example: "We appreciate your loyalty and look forward to welcoming more clients like you. Thank you for helping us grow our community!"
10. Signature and Contact Information
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