How to Create an Advertising Brochure in InDesign
Generally, brochures are promotional marketing instruments used by a company or business. A brochure is sometimes referred to as pamphlet or leaflet, usually created in a single sheet.
Since it's a promotional document, the main purpose of a brochure is to advertise a property, a product, or a service. Thus, an advertising brochure simply refers to a specific marketing or advertisement tool used for promoting a particular product or service.
Distributing advertising brochures can be done in many ways. But the most prominent ways include newspaper inserts, personally handing them over, through mail or email, and by placing them in brochure racks in high traffic places. Brochures are literally foldable, and every page has summary information that is promotional in nature.
Creating an advertising brochure from scratch could be less practical. In fact, if you’re a busy person, every second counts and you don’t want to waste it drafting a brochure from the very beginning. In that case, we’re here to help you out! As you utilize our ready-made advertising brochure examples, you can absolutely save your time from the hassle. Open the downloaded files in any version of Adobe InDesign available in your computer, and follow these simple tips:
1. Create the Right Message
Your advertising brochure must highlight important details such as introducing your product or services, explaining them, demonstrate its unique selling points, provide price indications, and the availability of the product and its distribution place.
Always have these details be included in your advertising brochure.
2. Must Have an Easy-to-Read Print and Eye-Catching Heading
Your brochure heading is what attracts the buyers first. It should be eye-catching and the print must be easy to read. Make it big and simple enough for your customers. Make sure it's readable too.
3. Content over Form
David Ogilvy believed that “what really decides consumers to buy or not to buy is the content of your advertising, not its form.” This idea was being supported by Marcus Sheridan to which he emphasized that “great content is the best sales tool in the world.” It’s what makes an advertisement entertaining.
In that sense, it is of great importance that you have to include tour/product details, booking conditions, contact details, prices, and other important information.
4. Follow Standard Sizes
Business industries follow the same standard brochure size. You are allowed to be creative with the layout and design, but you should be strictly consistent in following the brochure’s standard size. Usually, a brochure is either A4 in size (210mm × 297mm) or DL (210mm × 100mm).
5. Layout and Graphic Design
Pick the right advertising brochure design from the wide samples of brochure templates on our website. Use those templates that best layout your company’s brand or image. Remember what David Ogilvy said about creativity in the marketing and business industry? As quoted, “if it doesn’t sell, it isn’t creative.”
Advertising design is what makes the whole thing completes.
6. Effective Distribution
Effective distribution of advertising brochure includes important considerations such as (1) the people on who you want to distribute your brochures and (2) the system in place to update stock as required.
7. Seek Legal Advice
There have been increasing reports regarding deceptive and misleading advertising. People seek for legal actions if they find out that what you have advertised is not what they have seen in reality. You have to avoid including illegal clauses or any misleading information that may jeopardize your business.
If you are in doubt, we would certainly encourage you to seek legal advice.