What Is an Architecture Brochure?
An architecture brochure is a paper-printed business material that advertises and sells architectural designs. Like any other brochure, it comes in different folded layouts and includes important snippets of information in a promotional way.
How to Make an Architecture Brochure in Adobe Illustrator
Like most printed brochures, an architecture brochure provides concise information in a visually appealing manner. The information it contains relates to the architecture industry. Despite the rise of the digital era, brochures are still one of the most effective ways to advertise and promote one's services and products. If you want to learn how to make one of your own, then just follow these steps.
1. Decide on the Number of Folds
Brochures usually have folds, but the number of folds would have to vary on your content. A simple twofold (bifold) brochure is ideal for the likes of a single sporting event while a threefold (trifold) brochure can cover up a sports fest or training program.
2. Create a Series of Rough Drafts
Make a series of rough drafts to give you options for your brochure. This creates several layouts from which you can decide which is the best one. While creating your layout, you have to ensure that the design suits the space given in your folds. You can use Adobe Illustrator to create your drafts so you can easily add your design over it.
3. Prepare the Content of Your Brochure
In making the brochure, you need to know what your target audience wants. You can find this by showing what your business can offer. Younger clients look for a minimalist or modern architecture. The older target audience tends to be drawn to the more vintage styles. This is not applied to everyone but the demographics still play a role in understanding the wider audience.
4. Add Your Content
The content of an architecture brochure should be relevant, persuasive, and straight to the point. You need to give significant details that matter to your target audience's opinion. Include information such as the location of the commercial building, real estate, or house. The area of the building has to matter to your potential clients preference. Don't forget to include the company's contact information.
5. Design the Brochure
Once you finish preparing your content and choosing your draft, you can start to get creative. The advantage of Illustrator is that you can add layers over your initial draft and create your final design from there. You can attach the best pictures from your company's portfolio. As for making your brochure look visually appealing, you can make vector images.
5. Print and Distribute
Before sending your brochure out for printing and distribution, make sure you review the brochure template and look for any possible errors or elements left out. Also proofread your content and change any grammatical errors. Once you finish, you can save the file and have it distributed.