How to Create a Business Brochure in Adobe Illustrator?
A business brochure is a foldable sheet of paper or card that can be used to inform readers, customers, and potential clients about the new products and services that a company or organization is releasing in the market. This advertising material is still considered as an effective tool for promoting businesses by conveying details that may be useful or beneficial to consumers. So how do you make a business brochure in Adobe Illustrator? Just follow these tips below to find out.
1. Brochure Goals
To get started on your advertising brochure, you need to set up a goal. Having a goal gives you a sense of purpose and a drive to achieving it. You'll have to think about the purpose of your brochure while considering the things that need to be done. You want people to trust your business? How can you do that? Those are just sample questions that should be answered by your goal.
2. Products and Target Market
With your goal in mind, you need to plot out the content of your brochure. Make a simple list to write down the products and services that are available or will be showcased in your brochure. After making a list, you will need to determine who to market, which you can do so by creating a target market analysis. The market is very wide so it's very important to narrow down the consumers so your brochures can address their needs directly.
3. Brochure Panels and Folds
This is where we begin to get technical. You need to decide what type of brochure you'll be printing out, and this involves the number of panels or folds. The most commonly used types are the tri-fold and bi-fold brochures mainly because they're more compact are able to hold a lot of information. In the case of real estate brochures, they usually come in tri-folds to showcase the different properties in the market.
4. The Layout for the Brochure
Whether you decided to go for the bi-fold or tri-fold type, you can start creating a series of draft layouts for your brochure, and you can do this in Adobe Illustrator. In this step, you'll be creating around two to five possible designs for your brochure to allow yourself to choose which one best fits your message. Additionally, it's best to add notes on the spaces so you'll know what elements to add.
5. Creating the Design
After creating your sample brochure, you can start filling in the spaces. Use your marks to fill in the written content and to attach high-quality images. If you want to make your brochure look more interesting, you can add vector shapes to the design. And since brochures need to be compelling, you should also include a catchy and compelling call-to-action to encourage your readers to take action.
6. Save and Print
After finalizing your creative brochure design, save it to the appropriate file format. If you want, you can also export it to PDF to ensure highly shareable and printable brochures. Once you have saved it, you can prepare your finished brochure design for printing.