How To Create Corporate Brochures In MS Word
In an era where everything is done digitally, the need for creative brochures is still essential. Even though digital marketing can get the work done for you, a corporate brochure is still an integral part of your branding process. This printed marketing material holds vital information about the company's products and services that a potential customer can look into. It engraves the face of your business into their hands and in their heads, which would surely remind them of your business.
Creating a well-designed and well-written foldable or trifold brochure can do wonders for your business. If appropriately constructed, they would be perfect for trade shows and networking opportunities, as well as expand the company's visibility to a wide range of audiences. Remember that a poorly designed corporate brochure can say as much about the business as a well-designed one can. So make sure that you construct it effectively. To help you with this task, we have provided some helpful tips below for your guidance.
1. Understand Your Customer
Before you start making a layout for your brochure design, make sure that you understand your customers first. Why would they want to avail of your products and services? What are the benefits that they can get if ever they buy one? Are your products the solution to their problems? If you can't formulate any answer to these questions, you must ask first. Talk to your customers and personnel. Use their answers to back up your decisions on what benefits you should include in the brochure.
2. Plan Your Brochure
Printed marketing materials like business flyers, catalogs, and pamphlets require a lot of serious planning as your brochure. For it to be effective, a corporate brochure needs to get attention, get the interest of the prospect, raise the desire of customers to avail a product, and encourage them to take some action such as buy now, call, and make an appointment, or visit your website.
3. Sell, Don't Tell
Your company brochure must focus on the benefits rather than how the company made the product, to get the attention of your prospects. Your target customers are not really interested in the business and the company, they are interested more about what benefits would they enjoy if ever they avail or purchase from you. It is a good idea to make a list of what benefits do your customers want to attain when they acquire your products. And use these lists to create a customer-focused copy
4. Use Appropriate Headlines & Graphics
An average reader takes less than 5 seconds to glance at the cover of an educational or corporate brochure and decides whether to throw or read it. If your brochure's cover headlines and graphics are too dull and boring, then expect that many people would not take an interest in looking further into it. Your headlines and graphics should be modern and bold so that they can gain more attention.
5. Make It Professional
A well-written professional brochure is still useless if it is poorly designed. Confusing page layouts, too small and big fonts, and a mix of different font colors would make it look unprofessional. If you want to make it look professional, you can actually do so with less hassle. All you need to do is download a reliable software editing tool like MS Word to help you achieve the best results.