How to Make an IT and Software Flyer in Microsoft Word
As the years go by, some of the businesses consider the leaflet industry as dying and useless, but they are wrong. As of today, flyers still greatly help with the marketing of a company. Especially for companies involving technology, like IT and Software, it would be advantageous for them to utilize flyers as their advertising tool. So, if you wanted to make an IT and Software flyer now and do not know as to where to start, do not worry as we got you! Below are useful and proven tips in making a flyer.
1. Compose an Eye-Catching Headline
Carefully choose the words that you will attach to your headline. Make it remarkable, unique, and noticeable. Popular words that you can indicate are adjectives that would tickle the interest of your reader. For example, if you are advertising the software developer service that your company offers, you can have a headline like ‘’Now You Can Develop Your Own Software’’ or ‘’Unlock the Right Software for You!’’
2. Play with Graphics
For your flyer design, you need to play with design elements. You can include every element of design, but remember the golden rule— balance everything. You can have a stunning photo as a background for your cover page. This would serve as your focal point, so you need to choose the photo that would summarize everything that you wanted to portray in your flyer.
3. Emphasize the Benefits that you can Give
This tip is essential for IT and Software businesses that offer products or services. As your audiences might ask themselves, ‘’What can I get from this?’’, answer them by providing the benefits that they can get in availing your product flyer. Make your text brief and on-point. Make use of bullet points to sort out the benefits.
4. Less is More
A flyer is a document that you need to simplify. Do not make it complicated. If you tend to make it in a flyer maker, do not go over-the-top. Set the margins to ½’’ on all sides and ?’’ for printing. In that way, you can generate a well-made promotional flyer.
5. Offer Special Promotions
The main goal of your flyer is to entrance your audience in availing your IT and Software service. With that, you can indicate special promos and discounts. You can indicate a coupon or voucher at the bottom of your flyer. But, make sure to indicate its due date and inclusions.
What Are Flyers?
Flyers are printed pieces of documents containing information about a certain product or service that a company officers. Usually handed in the front desk or on the street, they serve as effective marketing tools as they can reach multiple destinations.
Are There Differences Between a Flyer and a Brochure?
Yes, there are significant differences between a flyer and a brochure. A flyer is usually a single sheet and unfolded, while a brochure can be a bi-fold or tri-fold. Also, a flyer can be printed on both sides, while a brochure must be printed on both sides.
What Is the Difference Between a Flyer and a Pamphlet?
The most noticeable difference that you can point out is the length. A flyer is typically a leaflet with a single page, while a pamphlet can range from three to 48 pages, depending on its content.
How Much Does a Flyer Cost?
The cost of one-sided and full-colored flyer averages to .69 per piece. If you wanted it bulk, you can have 500 flyers for $159.99.
What Is the Average Size of a Flyer?
The average size of a standard flyer is a computer paper (8.5’’x11’’) in the US or the standard A4 (8.3’’x11.7’’).
What Paper Is Best for Flyers?
The preferred paper to use in printing flyers is 100# gloss text paper that has a thick and substantial feel to it. You can also use the 80# preferable for magazine covers.