How to Create Marketing Organizational Charts in PDF
Marketing is the lifeline of every business. To stay alive in this competitive market, companies should have a functional marketing team and invest in conceptualizing marketing strategies that they can benefit from. In 2018, the U.S. spent over 12.3 billion dollars on marketing alone, which is 9.78 billion higher compared to the previous year, according to Statista. This data proves that with the right amount of budget and a well-managed marketing department, earning profits for the business can come quite easily.
Learn how you can create the perfect management tool that you can use to make your marketing department more productive. Go over the guide tips that we have listed down below.
1. Make a List
Creating an organizational structure should come in a logical order. To achieve this, it is paramount that you have to be knowledgeable about the organization. Identify the name and positions of the individuals involved. Jot them down on a list form and categorize them accordingly. Place their positions beside their name to make it easier for you to arrange them later on. After collecting the essential data, make sure to review them for any errors.
2. Graph the Chart
Conceptualize the desired look, format, and structure that you want for your marketing org chart. Just like flowcharts, keep it logical and arrange them according to a hierarchical structure. It would be best if you put it in a draft first so that you can easily apply any changes that you want to incorporate in it. Make sure to keep the draft polished and presentable, as this will serve as your reference in finalizing the overall look of your customized marketing organizational chart.
3. Be Minimal
Creating organizational charts doesn't necessarily have to be overwhelming. All that matters is that you have to keep it clean and professional. Tone down not just your designs, but also with its content. Avoid using lengthy words or descriptions. And most importantly, be mindful of the kind of font that you want to use. Opt to use readable fonts. Always remember that when it comes to business-related documents like this, content is way more important than the design.
4. Highlight Important Key Points
Emphasize the important information in your org chart by highlighting it with some colors. Doing this can be quite advantageous for you, especially if you are going to present it in a powerpoint presentation. Stick with light tone colors only. You can apply it either in its margins or as color backgrounds in each shape. Doing this will add up some exciting look for the org chart, particularly if you don't want to make it too conventional.
5. Integrate Your Branding
Organizational charts can also be a great platform to showcase your branding. Doing this can be beneficial, especially for digital marketing agency businesses out there. Construct a logo that relates perfectly to the business. Place them on the topmost part of the chart to make them noticeable to the eyes of the readers. Lastly, wrap up everything by reviewing the chart for correctness.