How To Make A Restaurant Menu In Illustrator
When people dine at your restaurant, the first thing that they will look for is the menu to decide what to order. It's also the first thing you'd greet them with as you accommodate them. A survey conducted by Open Table found out that 86 percent among diners would always check the menu online first before dining out. This tells you how valuable your menu is for the success of your business. Thus, the importance of having a well-designed restaurant menu that your customers will enjoy.
To make a good impression and increase your sales, follow the guide below on how you can create a tasty-looking restaurant menu in Illustrator.
1. Design within your Brand
The menu design sets the mood of your diners. You can go with a simple, rustic, or elegant menu. But you have to make sure that you design within your brand. Meaning, incorporate your restaurant's color and logo to the design to promote branding. Also, observe proper placement, spacing, and avoid using more than two fonts to make your customers focus on the dishes, not on the prices. Keep your design elements minimal as well, as you don't want the menu to look overcrowded. Don't want to go through the dreading process of making a menu from scratch? We got you covered. From Italian to Indian, creative to rustic, we have all the design layout templates that you need. And they're all editable and customizable in Adobe Illustrator.
2. Use Professionally Shot Photos
People eat with their eyes. So, give your customers a sneak peek of how the food they ordered would look like when served by adding photos to every food item. With mouth-watering photos, you'll make your customers interested and excited about their orders. Hence, the importance of capturing wonderful photos of your best-tasting dishes. If you can, why not hire a professional photographer that can capture wonderful shots for your menu?
3. Provide Food Descriptions
Photos alone are not enough. Your food items should have descriptive titles. For example, instead of just putting "tiger shrimps," which doesn't sound much, why not put "sauteed tiger shrimps covered in honey garlic sauce." Doing this will surely get your customers' attention. Also, it's best to include the list of ingredients so customers would know what they're eating.
4. Highlight your Best Dishes
Customers usually check the top right-hand corner of the menu first, followed by the last few items on your menu. This gives you the idea of where you should strategically place your best dishes to attract your customers. And to make them more noticeable, provide a space around them, or separate them from the other items.
5. Proofread and Print in a Heavy Card Stock
Are you done with your food menu? Don't just download and print them right away. Proofread it first because it might be missing a few important details or contain spelling errors and design mistakes, which you didn't notice earlier. And once you're done, be sure to print this on heavy card stock to avoid wear and tear.