How to Make a School Brochure in Word
Niel Kokemuller, in his article, cited information as among the importance of brochures in marketing. Indeed, compared to any other printed materials, brochures hold much more information for promotion. Any educational establishment, whether it's preschool, elementary school, high school, and even college, can advertise their programs better when through a brief but detailed description. Read on and learn how you can make your own school brochure.
1. Define Your Purpose
Start with the question, "What will this brochure be about?" While it obviously centers on marketing your school's exceptional assets to garner more admissions, you must find the core of what makes your school the best choice among others. Remember that you are not promoting your facilities but rather the quality of education you are serving. Writing your educational brochure's content becomes easier when you know the answer to the aforementioned question.
2. Make a Draft
After identifying what subject you want your brochure to focus on, it's time to start plotting your content. Don't begin encoding your material right away. Starting with a draft allows you to experiment around your outline without restriction. Here, you can align the text along with the media files first and make the adjustments later when you get on the actual creative brochure layout. This also lets you envision your brochure's overall format and design to best fit your theme and purpose.
3. Search for a Template
Now that your content is ready, you can now put them together. First, you have to decide whether you'll go for a tri-fold or bi-fold brochure layout. Seeing that you opt to use MS Word, both these formats can be perfectly made on the said application. However, it is not built for an extensive graphic design process. Starting from scratch in MS Word will not generate a creative outcome as you would hope it would be. In this case, you need to employ a brochure template. Our templates fit your chosen software program perfectly, so you need not look further. We have tons of them! All you need to do is find the one that suits your theme and replace its content with your own.
4. Add a Personal Touch
Brochure templates already have a neat package of suggestive content, artworks, layers, and design. After the content customization, you may feel the urge not to do more. This is perfectly fine; however, you need to ensure that it's the right fit for your brand. Don't hesitate to manipulate the color palettes, background, cover arrangement, or even the text alignment. Our templates are laden with scalable vectors, which makes customization utterly convenient. You can play with your format just as long as you set the limitations to what works best for your output. Set your hues and fonts to one or two styles only. Be creative, but never overdo it.
5. Review Your Output
Don't conclude your brochure-making without nitpicking every detail of your work. You can either use an online grammar checker for your context or review every sentence manually. Remember to also review the overall outline. You have to remember that brochures are not only centered on promotions, but they are informative as well. Check the details, so you don't risk misinforming your target audience. You can ask the opinion of a third party who has expertise in designing or approach your school's admin if the results are satisfactory.