Billboards

Billboard is a creative marketing tool most firms use to advertise products and services. It is usually posted in high-traffic areas for more viewers and potential customers. 

Billboard Definition & Meaning

Billboard is a type of advertising poster of enormous size and posted in billboard ads in public locations.

Multiple firms use billboards to showcase products and services, especially the sales and newly launched offers from businesses. 

What Is a Billboard?

A billboard is one of the most popular and expensive forms of advertising that large enterprises use to gain more customer attraction. It has an enormous size for people to see even within a considerable distance. For this reason, multiple companies use billboards as their advertisement.

10 Types Of Billboard

School Billboard

Every school announces its offers and school opening. Most educational institutions advertise their school offers, activities, and openings on school billboards. Using school billboards is an effective way to collect more students.

Advertising Billboard

A lot of firms use billboards. Large enterprises are the usual companies that use advertising billboards because of their range of prices. Although not cheap, it is one of the most effective marketing approaches.

Business Billboard

A business billboard is an ad used by companies. It showcases its deals and offers to its target audiences by using a high resolution and huge size of visual presentation. That is why it is placed in high traffic areas or high ways.

Company Billboard

Multiple applicants seek the best company to be a member of. Companies use company billboards to call out talents that meet your goal. With this advertising tool, your announcement is heard loud and clear.

Dental Billboard

Several individuals require dental attention. Others prefer regular dental checkups for their teeth and gums to stay healthy. Dental billboard helps dentists communicate the place, location, services, and offers they make.

Construction Billboard

Construction billboards, as the name suggests, it used by the construction industry. It helps them announce their projects to the public. As well as give notice regarding the ongoing construction projects for safety measures.

Corporate Billboard

Corporate billboard usually talks about the hiring season or other events from corporates. It aids them in announcing their events to the public. Using billboards is easy to let the public know about your company. 

Education Billboard

There are a lot of various classes, such as music, art, cooking, etc., that people would love to participate in. Education billboard is what you usually see at the top of school buildings. It is also placed in multiple locations, such as a city that its target audience can see. 

Event Billboard

Using an event billboard is a modern way to advertise events to the targeted audiences. Event billboards can be used by businesses and corporates. That way, events are announced effectively. 

Restaurant Billboard

People will be interested in freshly opened restaurants and restaurant specials. A restaurant billboard is a way to showcase new restaurant goods and services. With this approach, restaurants can present events, foods, services, opened branches, etc., to the busy street.

Billboard Uses, Purpose, Importance

Billboards are used by enterprises to promote current bargains and offers. Its goal is to reach out to the company’s target audiences. Billboards are key marketing tools since they increase brand exposure, revenues, and sales.

Effective marketing

Billboards are popular as a marketing strategy. It is visible to the public as it is usually placed on highways, cities, and high-traffic areas.

Customer attraction

Billboards are creative and attractive. Due to that, it grabs the attention and interests of customers.

Brand awareness

Since billboards usually have a humongous size, it adds points big time to brand awareness. Brand awareness is an element that helps companies reach their business goals.

Reach wider audiences

Although not as effective as digital marketing, billboard reaches wider audiences. Since it is posted in high-traffic areas, it is visible to numerous individuals. Depending on the billboard design performance, every single eye will not miss them. 

Customer engagement

Customer engagement is essential for customers to remain loyal to your brand. Billboards fuel customer engagement and make customers updated.

What’s In A Billboard? Parts?

Steel

When putting up a billboard, you need steel to construct the billboard structure. The constructed steel holds out the billboard poster. For this reason, steel is a primary aspect of posting a billboard.

Title

The title is a crucial component in ads. It enables viewers to know the purpose of the advertisement. Title on billboards helps companies to announce their specific goals.

Advertising Message

The advertising message is the summary of the advertisement. It allows people to understand the current company event or offer details. Advertising message ensures effective communication.

Design

People like to watch fashion and designs. Advertisement is catchy because of its fashionable and creative designs. With just engaging designs, viewers see your brand as professional.

Vertical lights

Billboards you see live on streets and highways have horizontal and vertical lights. It helps the billboard to be visible to the audience in cars, outdoor, in airports, or just outside the building near the billboard, see them even until the night.

How To Design A Billboard?

1. Choose a Billboard Size

2. Determine the purpose of the billboard

3. Select the Billboard Template

4. Edit the billboard according to your preferences

5. Add your brand logo

6. Save and download

• How to create a billboard in Microsoft Word
• How to create a billboard in Google Docs
• How to create a billboard in Adobe Photoshop

Billboard vs. Banner

Billboard is known for its enormous size for people walking in busy streets, riding cars on highways or high traffic areas see the billboard advertisement.

A banner is a long strip of cloth or specialized paper used to promote in high-traffic areas and is smaller than billboards.

What’s the Difference Between a Billboard, Leaderboard, and Magazine

Billboard is the largest advertisement known in the marketing industry and is posted on busy roads.

A leaderboard is a traditional or digital scoring board used in athletic tournaments.

A magazine is a book-type advertisement showing fashion, music, strong designs, models, women, mockups, and other products to the audience that loves to skim pages.

Billboard Sizes

Billboard has standard sizes you can choose from depending on your preferences. Listed below are the standard sizes of billboards:

Bulletin

14 feet high and 48 feet wide

10 feet high and 40 feet wide

10½ feet high and 36 feet wide

Spectaculars

16 feet high and 60 feet wide

20 feet high and 60 feet wide

30 Sheets

12 feet, 3 inches high and 24 feet, 6 inches wide

10 feet, 5 inches high and 22 feet, 8 inches wide (less common)

8 Sheets

6 feet high and 12 feet wide

Billboard Ideas & Examples

Brainstorming for new design ideas can be nerve-wracking and makes your mind go blank. Worry not, as you can choose from our creative billboard ideas and examples.

Billboard Ideas and Examples

Salon Billboard Ideas and Examples

Church Billboard Ideas and Examples

Travel Billboard Ideas and Examples

Technology Billboard Ideas and Examples

Real Estate Billboard Ideas and Examples

Studio Billboard Ideas and Examples

Product Billboard Ideas and Examples

Music Billboard Ideas and Examples

Fitness Billboard Ideas and Examples

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