Table of Contents
Brand Guidelines Sizes
Brand guidelines vary in size and dimension according to the purpose, needs, and preferences of the brand identity designers and other marketing professionals. Whether you are preparing brand guidelines or a brand book for a corporate group, restaurant business, university, event, or other businesses, organizations or individuals, creating a clear and well-structured brand guideline with the appropriate size and resolution is an effective way to showcase the visual identity of a brand.
Brand Guidelines Sizes Standard
Letter
Mostly used for brochures, flyers, and posters, graphic designers and marketing professionals use the US Letter paper size in creating brand books and brand guidelines. Others use this size for their office documents, school and work reports, and other paperwork for brand marketing projects and events. It measures 8.5 x 11 inches (215.9 x 279.4 mm), with a standard image resolution of 300 DPI (2550 pixels x 3300 pixels).
A4
This type of paper size measures 8.5 x 14 inches, and 210 x 297 mm. The ideal image resolution for A4-sized brand books and brand guidelines is 2480 pixels x 3508 pixels. A4 paper size is used in formal business reports, comprehensive essays, textbooks, as well as brand books and brand guidelines, and other style guides.
Brand Guidelines Sizes for Digital
If you want to advertise and promote your branding design and visual identity projects through Facebook, the recommended brand guideline size is1200 x 628 pixels. For the cover photo of your branding design Facebook page, the ideal size setting is 820 pixels wide x 312 pixels tall.
Post a sneak peek of your brand guideline layout on Instagram when you upload an image with the standard size of 1080 x 1080 pixels. Make sure that your aspect ratio is 1:1 for square posts while using an aspect ratio of 1.91:1 for landscape image posts.
The standard brand guideline size for Pinterest is 735 x 1102 pixels. The portrait or vertical pins have an aspect ratio of 2:3. Pinterest allows you to upload longer images of your brand guideline mockup templates.
Behance
If you want to post your brand guidelines in Behance, use the standard sizes indicated in their Behance Portfolio Presentation Area. For the portfolio size, the common width is 1400 px while you can use infinite height sizes and for the thumbnail size, the measurement should be 808 px x 632 px.
Adobe InDesign
The ideal brand guideline size for InDesign is A4 (210 x 297 mm). Create a contemporary brand book or brand guideline using Adobe InDesign with 32 customizable style guide layout design templates.
Brand Guidelines Sizes for Print
There are common print sizes for brand guidelines. The recommended brand guideline sizes are A4 (8.3 x 11.7 inches, 21.08 x 29.71 cm, or 210.82 x 297.18 mm), and US Letter size (8.5 x 11 inches, 21.59 x 27.94 cm, or 215.9 x 279.4 mm). These are the common sizes for printed brand identity and visual brand marketing materials available in landscape orientation.
Brand Guidelines Sizes for Business
Different kinds of brand agencies and other marketing businesses use digital and printed brand guidelines, and brand books for their products and services brands. The ideal sizes for brand guidelines used by many businesses and corporate groups are A4 size (8.3 x 11.7 inches) and US Letter size (8.5 x 11 inches) in landscape orientation. They used these sizes for other brand marketing documents and other visual marketing design templates.
Brand Guidelines Sizes for Adobe Photoshop
Adobe Photoshop provides various brand guideline sizes for digital and printed brand books and brand guidelines. It has US Letter (8.5 x 11 inches), A4 (8.3 x 11.7 inches), A5 (5.8 × 8.3 inches), and many other document sizes. Select the highest image resolution so that your brand guidelines have a clear and well-defined appearance.
Brand Guidelines Sizes for Adobe Illustrator
Adobe Illustrator offers diverse brand guideline template sizes that you can use for digital or printed mini brand books, brand guidelines, and brand style guides. It offers US Letter (8.5 x 11 inches), A4 (8.3 x 11.7 inches), A5 (5.8 × 8.3 inches), and many other document sizes in landscape orientation. Use high image resolution like 300 DPI for your brand guideline designs.
Brand Guidelines Sizes FAQs
How do you create a brand guideline?
When creating a brand guideline, make sure that consistency of the brand, define the name and tagline of the business, describe the visual identity, and include color scheme, typography, and iconography.
What is a branding guidelines document?
A branding guidelines document is a type of document that contains instructions and rules on how to communicate your brand while structuring the visual details and the voice and tone of the company.
What are the elements of a brand guideline?
The key elements of a brand guideline are logo and logo guide, main color scheme, imagery, typography, and voice.
What are brand guidelines for?
Brand guidelines are made for companies and organizations to help them learn how to create and use brands based on their rules and standards.
What is the format of brand guidelines?
The format of brand guidelines is comprised of company visuals such as colors and logos, and company mission and vision statements.
What does a guideline consist of?
A guideline consists of a statement to take a course of action according to rules and standards.
What are the brand values?
Brand values are the fundamental beliefs or ideals that a business firm or an organization stands for as they are used to guide the actions of the brand.
How many pages should a brand guideline be?
A brand guideline with basic information has 4-5 pages and a comprehensive brand guideline usually contains 30-60 pages.
What size should a brand guideline book be?
A brand guideline book should have a size of A4 with a measurement of 210 x 297 mm.
What are the content brand guidelines?
The essential content brand guidelines are brand attributes, visual style and tone, style rules, and several examples of dos and don’ts of using the brand voice.
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