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17+ Event Marketing Plan Templates

Are you planning for an event and have no clue of how best to make it realize maximum possible attendance of the target attendants? The solution to your worries is the event marketing plan. This small business marketing plan is a written document that outlines how you will popularize the event to make it known to everyone you desire to have in the event. To make it easier for you, we have the perfect templates you might want to use for this purpose. Keep scrolling!

16+ FREE & Premium Event Marketing Plan Templates - Download NOWBeautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter.

Simple Event Marketing Plan Template

File Format
  • Google Docs
  • MS Word
  • Pages

Size: A4, US


Creating an excellent and effective event marketing Word plan for an upcoming event should be your topmost priority to make the event successful. When you create this plan, you have to ensure that it’s achievable. Make your event successful when you utilize this above-mentioned event marketing plan template. Know what to do and where to start to make a top-notch event that will be remembered by the attendees. It comes in a well-crafted content that you can customize according to your preference with little to no hassle.

Sample Event Management Marketing Plan Template

File Format
  • Google Docs
  • MS Word
  • Pages

Size: A4, US


Managing an event is no easy feat since you take all responsibility for all the activities associated with the events. Any mishap can be blamed on the event planner. Create a marketing plan for managing events with the right help of the template that is mentioned above. It helps determine your pricing structure and target audience as well as build connections with your future clients. It’s simple to use and easy to edit on your chosen device. Try it out now!

Event Marketing Plan Example

The Event Marketing Plan Sample provides a solid structure for an event marketing plan. Important factors like overview, positioning, SWOT analysis (strength, weaknesses, opportunities, and threats) table and communication strategy are mentioned.

Sample Event Marketing Plan Template

Sample Event Marketing Plan covers the concepts of marketing, marketing planning, marketing philosophy, the importance of marketing, etc. in detail. This template is also available in various formats such as Word and PDF.

Event Planning Marketing Plan

Cultural and creative goods marketing problems and their solutions are described in the Event Marketing Plan template. A deeper study of marketing as a combination of skills, science, and art is done to establish the importance of marketing.

Event Marketing Plan Template Free

The Free Event Marketing Plan Template gives a thorough introduction to Event Marketing. This template emphasizes marketing history, the 3 Es of event marketing namely Entertainment, Excitement and Enterprise, and their importance.

Special Event Marketing Plan Template

The Special Event Marketing plan breaks down important elements of event marketing such as background, objectives, target audience, etc. Then each element is further broken down into points for intricate planning of a special event.

Sports Event Marketing Plan Template


In the Sports Event Marketing Plan template, all the essential elements of sports events are described in detail. These include objectives, stadium details, budget and revenue figures, schedule samples and timeline, etc.

Basketball Event Marketing Plan Template Free Download

Sample Charity Event Marketing Plan Template

Corporate Event Marketing Plan Free

Cycling Event Marketing Plan Template

Dance Event Marketing Plan Template

Example of Event Marketing Plan Template

Golf Event Marketing Plan Template

Music Event Marketing Plan Template

Non-Profit Event Marketing Plan Template

Wedding Events Marketing Plan Template


It specifies what the event is, the venue and the purpose of the event. It helps you evade the burdens like exhaustion of facilities, extra space costs, leakage of member’s secrets, among many others that are associated with the attendance of unexpected persons. It also enables you to make maximum revenues as the plan will ensure the use of viable marketing plans that inform many people of the event thus more attendance.

There are many sample example plans in the best format download that you can download for free and use as reference and source of inspiration before you start writing your own. Make use of the templates that are mentioned in this article to make the best event marketing plan you need. If you have any DMCA issues on this post, please contact us!

General FAQs

1. What is an Event Marketing Plan?

An event marketing plan can be defined as a roadmap for you to reach goals that you have set for an event you are hosting. Your goals could be anything depending on the type of event. It helps you understand what you need to do to reach your goals and do the necessary.

2. What is the purpose of an Event Marketing Plan

An event marketing plan clearly shows the steps or actions that you must take to achieve the event goals you have set. An event manager can have many goals to reach before, during and after the event. Having a plan will help him/her get through efficiently and in the best way possible.

3. What are the benefits of using an Event Marketing Plan?

There are many benefits to using an event marketing plan. Some of them are:

  • Get an authentic buyer perspective for your event
  • Enhance customer loyalty by real-time experiences
  • Boost social media marketing
  • Make your content look attractive, so the client wants to hire you
  • Become more than just a brand.

4. What are the elements of any Marketing Plan?

A marketing plan has 7P’s that are its main elements – price, product, promotion, place, packaging, position and people. Since there is a continuous change in the products, markets, customers and their needs, you must constantly keep a check on all the elements of your marketing plan and change them whenever needed.

5. How is an Event Marketing Plan made?

An event marketing plan can be made by adding the following:

  • Build an on-brand event website
  • Create content for promotions
  • Leverage your partners, sponsors, and all the attendees
  • Go online and divide messages as needed
  • Measure your success and make a plan as to how you can be better than before.

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