Integrated marketing communication plan templates can be used when you need to talk to your customers about the benefits of a product or brans that you intend to sell rather than just telling them to buy products from the brand. In fact, if all your sales and marketing plan has is making people buy the product by just letting them know that you have a product that they may want to try, then you can be sure that your marketing is going to fail.
17+ FREE & Premium Marketing Communication Plan Templates - Download NOWBeautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter.
Integrated Marketing Communication Plan Template
Prepare the marketing media your company plans to use for your promotional activities by conducting extensive market research and inputting gathered data and information in this integrated marketing communications plan template. The above plan template is a professionally outlined template that will be very helpful for you to effectively organize your integrated marketing communication strategies.
Simple Real Estate Marketing Plan Template
Real estate marketing can be a tough thing to do if you are in the real estate business. It is always better to have a plan ready for any kind of issue that might crop up and for those you need a solution later for. The above template is one such template that will help you understand how to create the right real estate marketing plan for your company. All you have to do is download and edit it the way you like best. Try it out now!
Integrated Marketing Communication Plan Template
The above template helps you in developing an integrated marketing communication plan, which helps in understanding te exact meaning of marketing and also, deals with the strategic options.
Developing an Integrated Marketing Communication Plan
Check out developing an integration marketing communication plan which is an extensive research report for a producing company in a tabular format. It deals with major findings related to marketing communication campaign.
New Integrated Marketing Communication Plan Template
How to Create a Marketing Communication Plan?
Step 1: Know Your Target Audience
The first thing you need to know is who your target audience is. Once you know the kind of audience, you will need to make the right communication plan. This way, you can also know what to mention in the communication plan. There are many sample plan templates available online for you to choose the best plan, so you don’t have to start from scratch.
Step 2: Situational Analysis
The analysis here would mean the SWOT analysis that usually happens in the workplace. This is basically a method that is structured to evaluate the internal and external strengths, weaknesses, opportunities and threats respectively, that might affect an organization. A situational analysis can help you get a better idea of what the external and internal conditions of your organization are and this way, you can create an effective marketing strategy for it too.
Step 3: Determine Communication Objectives
In this step, you basically should document what you want to achieve and accomplish, that is, the gals ad objectives if your plan. These objectives should be measurable and not too tough to attain. This will help you map your campaign’s effectiveness at the end of the term.
Step 4: Budget, Strategies, and Tactics
Determine what would the cost of the plan be, that is, what would the estimate of the budget be. It helps shape the tactics that help in taking your organization further, helping in its growth. Refine all your budget allocations. Also, when you look at your objectives, you should be able to make out what would the best strategy and tactics be for the best plan to work. This would help you execute the plan perfectly. Check marketing strategies templates for more details.
Step 5: Evaluation and Measurement
The outline of your plan plays an important role in showing how much you know about your company and what can you do to increase the growth of the company as well. The elements of your plan do not always work necessarily. So, it is very important for you to know what you have done or what you can do to make it work in the future. Stay more focused on how you will make wise use of all the resources and materials you have.
Integrated Marketing Communication Plan to Your Client Sample
Check out the above integrated marketing communication plan for your client sample, for a detailed executive summary of how a marketing communication plan runs. The key marketing principles from the Cochrane manual have been stated here.
Integrated Marketing Communication Plan Sample
Check out the Integrated Marketing Communication Plan Sample that discusses about what Integrated Marketing and Communications Plan (IMC) of Trinity University in this case is and justifies its need in an elaborate executive summary.
Integrated Marketing Communication Plan Template of Coca Cola
An integrated marketing communication plan templates, like the one above, helps in showing how effective marketing communication plays an important role in meeting their fixed targets and shows a list of ways to achieve them with less hassle.
Conclusion:
Even if you are using the best excel, pdf or word template to write the marketing plan, you will always fail if your goal is just to make a sales pitch. Get a template in the best format download and then use it to write a marketing plan that communicates to the target market in a manner that they can understand. It should be more about them, and not you.
Communication plays an important role in any business transaction. This way, everyone is informed about all the details, steps and all the other data and information that has to be there in the plan. There are many plan templates in Word that can be of great help if you need to create word documents for your plans, as they would be easier to understand.
General FAQs
1. What is an Integrated Marketing Communication Plan?
The integrated marketing communication plan is an approach that helps in reaching the objectives of a marketing campaign. This is achieved through a well-coordinated use of several methods that are meant to strengthen each other. It is a strategic function for a targeted audience.
2. What is the purpose of an Integrated Marketing Communication Plan?
Integrated marketing communication helps recognize the value of a comprehensive plan that analyzed the strategic roles of a variety of communication ways. These ways could be advertising, public relations, sales, and promotion, etc. It is a marketing function through which a targeted audience receives consistent, persuasive and reinforcing brand messaging comprehensively.
3. What are the components of an Integrated Marketing Communication Plan?
The following are the components of an integrated marketing communication plan:
- Advertising and other forms of media communication
- Direct and indirect marketing
- Interactive and internet marketing
- Sales promotion for the sale of products and/or services
- Publicity, sales, and marketing
- Public relations
- Personal selling
4. What is An IMC important?
Integrated marketing communication plays a vital role in establishing a unified message to end-users through multiple channels. This has better chances of attracting customers, making them buy from you. It ensures the brand, product/service is an instant hit among the users, especially to those who are at the end of the line.
5. How do you write an Integrated Marketing Communication Plan?
Create an integrated marketing communication plan with the help of the following steps:
- Know your target audience
- Develop a situational analysis
- Determine all marketing communication goals and objectives
- Determine your budget and other costs
- Add all your strategies and tactics you will use to reach your goals
- Evaluate and measure your results.