First impressions can make a great difference in a company’s decision-making process when coming up with an advertising campaign. Advertising proposals written as a response to a request or a pitch to win an advertising contract should, therefore, come with competitive and up-to-date strategies, especially since your proposal will be competing with so many others submitted by other advertising agencies. Read on and learn how to write a winning advertising proposal.
How do you prepare your proposal? You do it by researching who your client is and what developing a good understanding of your potential client’s markets, products, and current challenges. Build your campaign strategy around the information you have collected then evaluate the strength and weaknesses of your proposal before putting it to paper.
Show you’ve done more than enough research by discussing the client’s current competitors but make sure to keep it professional. Underestimating the competition will not earn you any points. End your overview with a brief discussion on areas of the business or any potential that gives the client a competitive edge in their industry.
Provide an outline of the client’s target audience and its knowledge (or lack thereof) of the company’s product or services. Give the characteristics of the audience based on demographics such as age, sex, occupation, location, and salary or income. Include any relevant part of the audience that could be vital to the campaign.
You need to explain what you expect to accomplish from the campaign you’re proposing. Aside from that, you have to identify the media platforms you plan to use in reaching the audience. Your strategy would need enough research data to support it but this would have already been covered in the previous steps.
A clear budget is a figure that isn’t conjured out of thin air. Outline a budget for the campaign and break it down for the client with corresponding details on the project plan and production for the output. Set a schedule for launching of the campaign and summarize your ad agency’s experience, credentials and the benefits of your proposal.
If you want to persuade your potential client to hire your agency for a their next advertising campaign, you’ll need a great proposal. You’ve come to the right place because this advertising agency proposal template is professionally designed to get your client’s attention. It also comes in all versions of MS Word, Pages and Google Docs which you can easily download.
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