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9+ Market Research Report Templates

One of the reasons why consumers patronize a brand is because these companies deliver what they need and want. For businesses to achieve this, they must conduct different market researches to know what their patrons want. Market researches are also useful when a company launches a new product or service and would like to see how this new product is fairing in the market. Listed below are market research report templates that are ready to use.

218+ FREE REPORT Templates - Download Now Adobe PDF, Microsoft Word (DOC), Excel, Adobe Photoshop (PSD), Google Docs, Apple (MAC) Pages, Google Sheets (SPREADSHEETS), Apple Numbers, Microsoft Publisher, Adobe Illustrator (AI)

5 Steps in Creating a Market Research Report

Step 1: Identify the market trend.

Before formulating the market research report, it is essential to have a market analysis. Figuring out the current trends can help in distinguishing if the activities of the company are with the trend. This movement can also aid in the decision making of the company. Market trends are the results of consumers’ needs and want in a specific period.

Step 2: Settle the budget for your research.

Budget is a big deal for companies. Researches can be considered as liabilities because the return of the investment does not come until the whole strategy has been carried out. It is essential to lay out a logical and feasible budget allocation for the research up until the implementation. More often than not, the budget makes or break the approval of conducting the research.

Step 3: Carry out data gathering.

Data gathering takes up most of the time in conducting market researches. You need to contact and meet your randomly selected consumers in person or online. You can also make questionnaires or tailor-fit a template that will fit your company’s needs and distribute it to the respondents. This step can take up to several months to come up with a valid and reliable result.

Step 4: Analyze research findings.

All the data on hand will not make sense until analyzed with accordance to the situation, goals, and strategies set by the company. An in-house group of analysts to make sense of the data is wiser, or you can hire services from external sources. These analyzed data are the fruit of your research. You can present the results by editing the professionally-written templates through Google Docs, MS Word, or Apple Pages.

Step 5: Use results in decision making.

The outcome of the research will be the basis of your next move in the company. By using these results, you can cater to the needs and wants of your consumers. You can also see some innovations that come from your patrons’ ideas. The results will not only accomplish short-term goals but will still be useful in moving forward.

10+ Market Research Reports Templates

1. Market Research Analysis Template

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Market research gets accomplished by interviewing groups of people who have used your products and services throughout the years. This method is one of the common ways of gathering market research data. You can then compile and analyze their responses with the use of this printable and professionally written business proposal template.

2. Market Research Proposal Template

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Before conducting the actual research, devise a research proposal first. Make sure to highlight the needs and benefits of the market research through this printable plan template. You can also include a rough estimate of the budget need in this plan. This template is compatible with Google Docs, MS Word, and Apple Pages.

3. Market Research Report Template

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Another research data gathering method for market research is through individual interviews. A pool of respondents are selected randomly and asked about the product or service of the company. The respondents are not necessarily patrons of the brand. This variation is done to gather varied results.

4. Market Analysis Template

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If your sole purpose is to know and analyze the current market trend, this Market Analysis Template is the perfect one for you. Knowing the current flow of the market gives an excellent advantage to the company because you can base your marketing decisions on these trends. You can also gauge the needs and wants of your customers to keep them a part of your business.

5. Marketing Research Proposal Template

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If you feel like there is a need for your company to conduct market research, back up your idea pitch with a research proposal using this Marketing Research Proposal Template. Do not forget to include the current market standing of your business in this proposal. Also, include how market research will help in increasing the current state of the company.

6. Market Research Proposal Template

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Get your executives’ approval for market research through this market research proposal template. It is vital to include your goals for the company and the strategies that you intend to use to achieve these goals. It is also beneficial to research ahead of the possible research strategies that will not cost much for the company.

7. Free Cost Analysis of Market Research Methods Template

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Researches, in general, require a significant amount of budget allocation. Together with a research proposal, you can also analyze the cost of different analysis methods to figure out the process that will not cost as much as the others but will generate the same valid results.

8. Free Market Research Questionnaire

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The conventional methods in market research data analysis are interviews, focus group discussions, and conducting a survey. If you think that giving out quantitative questionnaires is the best method for your company, you can use this pre-made questionnaire. You can easily edit this since this is available in all file formats including an editable PDF form.

9. Summary of Findings: Market Research Report

 

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This market research conducted by the Global Alliance for Improved Nutrition is a summary of their research findings of the demand for nutritious food in the different countries in Africa. This research can be an excellent resource material for market researches, which has an emphasis on knowing the demographics of their current and target consumers.

10. Illegal File sharing Pilot – Peer Review

 

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This market research’s goal is to compare the different methods used in gathering the data and seeing if there were significant differences in the results yielded by the means. This study examined phone interviews, one on one interviews, and quantitative questionnaires. This material is a highly recommended research output if you are considering different methods to be used in your company’s market research.

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