Table of Contents
Brand Strategy Sizes
Brand strategy sizes are important things to be familiar with before one starts creating a brand strategy document. By determining the preferred or appropriate size for the brand strategy document, it’ll be easier to design it, structure its outline, arrange its framework, and set up its other visual components that communicate the plans on how to uplift the business brand.
Brand Strategy Sizes Standard
Letter Size
Letter size is a popular standard size for all types of documents such as contracts, business letters, business reports, and more, and it’s heavily used by companies and professionals across every industry. The measurements of the letter size are 8.5 inches x 11 inches. That’s 215.9 mm x 279.4 mm converted to millimeters, and in centimeters, that’s 21.59 cm x 27.94 cm.
Legal Size
Legal size is a standard paper size commonly used in the process of creating and printing legal documents such as legal articles and agreements, but it’s also a suitable size for business strategy documents. This standard size for brand strategies measures 8.5 inches x 14.0 inches. That’s 21.59 cm x 35.56 cm measured in centimeters and 215.9 mm x 355.6 mm measured in millimeters.
A4 Size
A4 Size is a very common paper size and it’s used for printing marketing flyers, advertising posters, letters, and many other types of documents that corporations and enterprises produce. A4 measures exactly 8.3 inches x 11.7 inches which are 21.082 cm x 29.718 cm in centimeters and 210.82 mm x 297.18 mm in millimeters.
Brand Strategy Sizes for Print
Building a brand strategy that helps establish the identity of a company or a product and boosts its popularity on social media and other online platforms needs to be communicated clearly. For that reason, brand strategy documents must be printed with the most ideal paper sizes: Letter Size (8.5″ x 11″), Legal Size (8.5″ x 14″), and A4 Size (8.3″ x 11.7″); the appropriate paper size can help project the elements of your brand strategy document.
Brand Strategy Sizes for MS Word
Microsoft Word is a flexible word processor application for writing content, letters, contracts, articles, and stories, and with it, you can also insert graphics, diagrams, roadmaps, and logos to supplement your written documents. That’s what makes Microsoft Word a suitable app for creating a brand strategy document in Letter Size (8.5″ x 11″) which is the default paper size setting of the application. However, you may customize the size on the Page Layout panel of MS Word.
Brand Strategy Sizes for Apple Pages
Apple Pages is only available for Mac users and Apple device users, unfortunately, and it’s similar to Microsoft Word in terms of features and functions; it’s also a word processor application for developing and editing documents of any kind that are to be easily shared with peers, friends, and colleagues. With Apple Pages, you can conveniently create brand strategy documents complete with icons, values, visual models, mission, vision, goals, and other important sections in A4 Size (8.3″ x 11.7″), Legal Size (8.5″ x 14″), and US Size or Letter Size (8.5″ x 11″).
Brand Strategy Sizes for Google Docs
Google Docs’s default size for all of the documents you’ll be creating with it is US Letter which is 8.5 inches by 11 inches (215.9 mm x 279.4 mm or 21.59 cm x 27.94 cm). However, Google Docs gives users the freedom to set up custom paper sizes for the documents, that includes your brand strategy documents. To start creating in Google Docs, you only need to log in to your Google account and access the Google Docs website; it’s completely free and all the features and tools are accessible.
Brand Strategy Sizes FAQs
What are the dimensions of branding?
The five essential dimensions of branding are brand toughness, brand sophistication, brand sincerity, brand excitement, and brand competence; those five dimensions must co-exist for a brand to connect with audiences, succeed in the market, and generate sales.
How do you measure the effectiveness of brand strategy?
There are various ways to measure the effectiveness of your brand strategy including gathering Google Trends data, checking brand name mentions on digital marketing platforms, monitoring the number of social media followers, conducting brand awareness surveys, inspecting website traffic, and checking out branded search volumes in Google Analytics.
What is global brand strategy?
Global brand strategy is a set of guidelines on the proper management of a brand across different regions, territories, and countries around the world; such a strategy is used by the largest corporations and enterprises with an international market spanning all the major continents.
What services does a brand strategist offer?
A brand strategist’s ultimate purpose is to help a company maintain the good image of its brand; he or she will work closely with the marketing and communications team to do research and study the current position of the brand in the market so they can plan improvements as needed.
How long does it take to create a brand strategy?
A brand strategy can take up to one to three weeks to complete because of the various intricacies of the brand that must be refined so it can be relevant in the competitive market.
What are the stages of brand strategy?
The brand strategy stages are as follows: formation of the brand development team, analysis of the business, positioning of the brand, developing the brand’s core message, implementing the brand, maintaining the brand, and measuring the brand’s performance.
What exactly does a brand strategist do?
A brand strategist will research data and work with marketing teams to improve a brand’s standing.
What is the most effective personal branding strategy?
Public speaking is said to be the most effective personal branding strategy.
What is an employer brand strategy?
An employer brand strategy is a set of approaches that employers plan and prepare to boost their employment brand and attract the best talent in the job market—improving their talent acquisition capabilities.
What is a brand strategy document?
A brand strategy document is a formal document that details the components of the brand such as its message, core values, vision, and goals; it serves as a guide for companies on how to properly manage their brand to maintain their good reputation.