Keyword Advertising Compliance Checklist

Keyword Advertising Compliance Checklist

Follow each step carefully and tick off the box when you’re done with a task.

DONE

TASK

Ensure keywords do not infringe on registered trademarks.

Avoid using competitors' brand names without permission.

Verify advertising laws to each country where the ads will be shown.

Understand and comply with international advertising standards.

Ensure that the use of keywords does not violate copyright laws.

Ensure that keywords accurately reflect the product or service.

Avoid misleading or deceptive keywords.

Be compliant with data protection laws like GDPR or CCPA.

Ensure user privacy is respected in keyword targeting strategies.

Avoid using keywords in a way that unfairly disparages competitors.

Maintain ethical practices in competitive keyword bidding.

Familiarize and adhere to guidelines of each advertising platform.

Regularly update strategies in accordance with changes in policies.

Document any changes or updates made to your keyword strategies.

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