How to Create a Bi-fold Brochure in Adobe InDesign
A brochure is a promotional tool that contains pictures and information about a particular product or service. Brochures are commonly used by marketers, entrepreneurs, real estate agents, and others. Specifically, a bi-fold brochure, also known as a half fold, is material that is folded directly in half. The sheet is folded in one place, and it cleanly divides the brochure into two parts.
There are certain advantages that a bi-fold brochure can offer compared to other folding techniques like the tri-fold, z-fold, accordion fold, among others. Bi-fold brochures offer a lot of broader space perfect for images and other creative graphic elements. It can also garner more attention because of its space and dimension.
If you want to promote your products and services to your target market, then start making a brochure design. If you need a comprehensive guide on how to make one through Adobe InDesign, refer to the steps provided below.
1. Define your Marketing Objectives
List down or think through on the goals and objectives that you want to achieve and accomplish. Why do you want to promote and sell your products to everyone? Without a set of defined marketing goals, you might get lost on your way to success, so be clear on what you want to do. As you determine your marketing strategies, you can come up with marketing strategies and design outlook.
2. Execute the Design Project
Open and launch Adobe InDesign editing platform, then start your design project. Choose the best design elements that will effectively convey your promotional, informational, or educational message. Whether the brochure is for travel, medical, or university use, always pick the best designs that coincide with the nature of the content and promotion. Work your way up and gradually add in more relevant designs to enhance the appearance of the simple brochure.
3. Represent Words with Images
The marketing and promotional bi-fold brochure should contain images and infographics to concretize the possible benefits. To see is to believe, so it's highly suggested that attractive images and representations will be added to the layout of the printable brochure. Hire a professional photography team to take the best product photos, or work with your team and take the images yourself. Depending on the scope of the promotional strategy, the allocated budget will either allow you to use the best materials or set you back to the basics.
4. Add in a Call To Action
The main goal of making a bi-fold or tri-fold brochure is to create an avenue for people to know about your services and offers. Your overall content would be useless if you didn't convince people to contact you. A call to action is an invitation for people to take the desired action, so it's truly a helpful tool. Place contact numbers and mailing addresses so that your future clients can link themselves back to you.
5. Use High-Quality Printing Materials
After you have carefully reviewed and proofread your content and design, proceed to print the brochures. Always use the best kind of paper stock that falls under your budget. Using good paper and print materials will make all your design efforts worth it. After the printing process, immediately distribute the marketing brochures to the target market.