How to Make an Event Brochure in Adobe InDesign

No matter how big or small your event is, it still requires concrete planning. Event planning focuses on preproduction, production, and post-production. Event organizers have several responsibilities to take, from budgeting, event locations, permits, event guests, transportations, accommodations, to promotions. There are a lot of ways organizers can advertise an event, and one of those are by using marketing brochures. Whether it is in the business industry or entertainment, brochures are important in marketing and still considered useful. It is also one of the most recommended marketing materials since it doesn't require you to spend much, and it gives you more space for your advertising content.

If done right, brochures are no doubt effective in promoting your event. Thus, if you want to reach out to your event-goer audiences well, follow the guideline below. These guidelines will help you craft an impressive and eye-catching event brochure. Check them out below!

1. Know your Audience

Prior to creating a marketing brochure for your event, you have to identify to whom you are handing out your brochures. Performing a target-market analysis will allow you to craft an impressive brochure that will surely entice your audiences. Doing so enables you to have a competent audience-centered marketing material.

2. Gather your Details

Once you have identified your target market, the next thing you must do is to collect the necessary details of your event. Information may include the theme of your event, the date and time, the venue, and the guests. You may also place in your marketing brochure ticket details as well as the contact information of the organizers. You must also include the importance or benefit of the event.

3. Determine the Type of Brochure

Brochures have two types, bifold and trifold brochures. In choosing what type of fold to use for your advertising brochure, you must consider the length of your content. If you are going to input minimal details about your event, you can use bifold. But, if you want to elaborate on the information more, then you can use the trifold. Either way, both types of folds are efficient if well-crafted.

4. Choose a Template

If making a brochure from scratch seems hard, you can always choose to use a ready-made one. Using a sample brochure is more convenient since you don't have to worry about the layout and design. For that reason, we recommend you use one of our preformatted event brochure templates. It comes with excellent graphic designs personally crafted by our in house graphic designers. Thus, we guarantee you that you will acquire an engaging event brochure.

5. Edit in Adobe InDesign

After choosing a template, it is time for you to edit it and add your personal touch. Customizing and adding details into your brochure will not be a hassle as you thought it would be if you will use Adobe InDesign. This desktop publishing software allows you to incorporate your content in a much easier way. It has writing features that you can freely access anytime. Once that is done, you can print your brochures then proceed to distribution.

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