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10+ Individual Branding Templates in PDF

Individual Branding is the strategy that is adopted by the organization to market or promote a product using one single name. This strategy includes the exclusion of the existing product or brand name and promoting the new product with a new identity and new brand name.

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10+ Individual Branding Templates in PDF

1. Executive Personal Individual Branding Template

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2. Online Personal Individual Branding in Politics

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3. Authentic Individual Personal Branding Template

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4. Corporate Leaders Personal Branding Strategy

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5. Individual Personal Branding Pyramid Exercise

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6. Individual Personal Marketing Branding Questionnaire

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7. Individual Networking Personal Branding Template

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8. Role of Individual Personal Branding Template

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9. Individual Personality Branding Template

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Size: 340.0 KB

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10. Individual Power Personal Branding Company

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11. Social Media Strategies Individual Personal Branding

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How Will You do Individual Branding?

Step 1: Brainstorm Ideas

The fact that you will be doing individual branding, you have to do brainstorming. You have to think of ideas that are different from all the other marketing strategies that you have formulated. The idea of individual branding is that this product will be a stand-alone product. The image of this product will be completely different from all the products or services that you have branded.

Step 2: Create the Outline

After you have devised the ideas, you have to create an outline of the strategy that you want to prepare. An outline will help you to map the things that you need to do to promote the product as a personal brand. Prepare a blueprint that will help you make the final strategy.

Step 3: Create the Strategy

Now you are ready for the final formulation. Prepare the strategy for which you have done the process of brainstorming and prepared the outline. You need to prepare a strategy that will include your marketing plan, your target audience, the budget of the complete strategy, the time frame, etc.

Step 4: Implementation and Evaluation

The next step to formulation is implementation. As the strategy goes work on it. Follow the plan to do the promotion and create an individual identity. After you are done with the complete process you have to evaluate the whole strategy and the outcome of it.

This is a very necessary process because it helps you to understand how effective the plan was and how successful it was. If something went wrong, through the evaluation process you can find it out and understand the loophole. The evaluation will also help you to design a better branding strategy for the next time.

What are the Advantages of Individual Brading?

  1. Individual Branding helps in reducing the corporate identity and help to stand a product alone and as an individual brand.
  2. You can apply a different marketing strategy to different brands as they are all separate and you want to create a separate identity for them.
  3. If you separate different brands you will be able to create a separate identity of all kinds and quality of products.
  4. Each brand can have a separate brand service of its own.
  5. Having a separate brand reputation will help you to separate the product from the corporate identity.  This is beneficial when it comes to product failure. The corporate identity as a whole is not hampered.

Umbrella Branding Vs Individual Branding

The Umbrella Branding or corporate branding is the branding or the promotion of the whole corporate image. It is a single marketing strategy under which comes all the products under the same brand name or the corporate name.

Whereas Individual Branding separates all the products. Different products get different brand images. Therefore there each brand has its own marketing strategy and the target audience.

How Will You Built a Brand?

Step 1: Understanding the Purpose

All successful brands have a purpose behind it. You need to understand the purpose of creating a brand. There are a few questions that can help you understand that.

  1. Why does your brand exist?
  2. What problems will your brand solve?
  3. Why will people care about your brand?
  4. How are you different from others?

Step 2: Researching Competitor Brands

Researching does not mean you will imitate what your competitor brand is doing. But you should be well aware of so that you can create a better strategy and better value than theirs. Your goal is to differentiate from your competitors.

Step 3: Determining the Target Audience

You cannot be everything to everyone. You have to focus your attention on someone who will respond to you back. This is what you call finding the target audience. You need to search for them and then focus your attention to get their attention. The answer is to become specific and not generalize your ideas.

Step 4: Understanding Who is You Buyer

The idea is to perform segmentation. This will help you to understand the demographic characteristics, behavioral characteristics, and psychographic characteristics of the target audience.

Step 5: Establishing a Mission Statement

Your brand’s mission statement will tell the target audience the reason for the brand’s existence. Know the value of your brand and establish a mission statement.

Step 6: Outlining the Key Qualities and the  Benefits

You will be able to attract your target audience only if you give them the reason that your brand will solve all their problems. Customers are attracted to those brands which give them the solution to the problems they have.

Step 7: Formation of a Unique Voice

The idea is to make it stand out. Therefore it is extremely necessary that your brand sings a completely different song. This will catch your audience’s attention and will help you create the brand’s own identity.

Following these will help you and your brand to create an individual identity and therefore promote as an individual brand without any corporate identity.

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