In today’s day and age, it’s not unusual for one to see so many advertisements on social media. They’re so common that one expects to see them from the very moment they decide to log-in onto their social media accounts. However, there is a process that those being advertised will have to undertake before they’re allowed to share their brands with the public.
This is true if these people let agencies do their marketing contracts for them. So what needs to be done is that both the brand that wishes to be advertised and the agency that’s willing to do so are going to have to agree. And that’s why this article is going to teach you how to come up with a social media marketing contract template.
Digital Marketing Contract Template
When looking to hire marketing agencies to do digital marketing activities and promotions for your business, this digital marketing contract template provides you with the groundwork for a marketing contract that allows you an overall background of general terms and conditions involved with the making of such a contract. Stipulate all agency services that will be made for the client as well as when such services start and stop. Decide on the mode of payments and the frequency thereof through this document. Provide added stipulations by simply inserting them into the template. Download the template now!
Marketing Campaign Contract Template
Social media has become one of the ways to market goods and services of a business. Many business firms prefer to have marketers who are experts in social media marketing. A social media marketing contract is a document signed between the marketers and their clients. The document contains the terms and conditions of the marketing agreement by both parties. The role of the marketing agency is to promote clients’ goods and services on the social media platform. The most commonly used social media platforms are Facebook, Instagram, YouTube, Twitter, etc. Take note of the following if you are creating your contract by yourself:
- The details about clients’ goods and services.
- The information about the pricing.
- The terms of the marketing contract.
- Both parties should agree with the contract.
Data from Statista showed that approximately 2.95 billion individuals in the world are on social media as of 2019.
With over 2 billion active users per month, Facebook is the leading social media platform worldwide in 2020.
Moreover, Facebook has 8 million active advertisers during the first quarter of 2020.
Whether you’re the client or a part of the agency, it’s always best that you know what a contract example may contain. Take note that the purpose of this particular contract is to outline all of the details regarding how a particular agency will use social media to promote whatever it is that the client wishes. It should cover everything from what’s going to be provided to the amount that the client will need to pay for the services. The clearer the information on the contract, the easier it will be for both to assess whether it’s one that covers all that needs to be.
So with that in mind, here are the steps that will allow you to do a proper social media marketing contract:
1. Point Out Who Is the Client and Who is the Contractor
The first and arguably one of the most important steps that one needs to take when making this type of contract (or any kind of contract for that matter) is to identify which party is the client and which is the contractor or service provider. The reason as to why this needs to be done is to ensure that those who go through the contract can easily identify who belongs to what role, allowing them to assess what it is that each party is required to provide to the other. This will come in very handy during situations such as lawsuits wherein one is required to prove the other’s identity.
So what you’re going to have to do is to figure out the name of the client or the client’s business’s complete name, and the complete name of the agency or representative. Also, you’re going to have to provide the date in which the contract was made and executed as there may come an event wherein the information will be needed. Just be sure that you place these into the contract and there shouldn’t be any problems.
2. Point Out What the Agency Will be In Charge of Handling
The next step is to point out exactly what it is that the agency is going to do with whatever has been given by the client. This is important as pointing out what’s going to be done is exactly what the client is going to want to know about before even agreeing to sign the contract. If you’re the contractor in the situation, then you’ll only want to do exactly what’s expected out of you: marketing the brand of your client.
By this point, you will need to write down everything that you will be doing in regards to the brand information that you’ve been given. You must be very specific when pointing out what you’ll be in charge of doing as it’s required for you to do so. When assessing this section in regards to what it should have, here are a few examples of what contractors are usually in charge of:
- All work that’s related to social media
If there’s anything else that the contractor wishes to take over, then it should be discussed between the client before being written down into the sample contract.
3. The Services that the Agency Will be Providing
When you’ve written down what it is that the agency will be in charge of handling, the next step is to write down what services the agency will be in charge of providing. The client will want to know what these are, as they want to make sure that the agency can provide the expected marketing services that will properly promote their brand.
Considering that we’re talking about marketing in social media, one will need to be very specific when pointing out how things are going to be done. One will need to take into account all of the different social media platforms and communicate with the client as to which are going to be used when marketing the brand. Remember that you’ll want to be very specific when writing them down into the contract. So be sure to point out the exact name of the social media platform once you and the client have made a sample agreement.
Then you’ll have to go about in providing the details as to how the brand will be marketed on these platforms. Here are a few examples of what the agency can provide:
- Creating content that’s both engaging and entertaining towards the brand’s target audience
- Coming up with a management system which ensures that all promotional materials regarding the brand contain top-quality content
- Monitoring social media conversations
There may be other things that the client wishes for the agency to do. Just be sure that both agree to the service that will be provided before writing it down into the contract. And again, be sure that you’re specific in terms of what’s going to be done as it cannot be stretched enough as to how important it is that the client can obtain the marketing services that his/her brand deserves.
4. Confidentiality of Certain Information
The client may be providing confidential information to the contractor while discussing how the brand should be marketed via social media. The client will want to ensure that the contractor does not leak the information unless told to do so, or not at all. This is why one must be able to provide a section that will state how confidential information will be protected.
Be sure that you point out that all of the confidential information will not be shared by those outside of the agreement unless certain requirements are met such as the client providing the contractor with consent. That way, the contractor can avoid any lawsuits for accidentally sharing what was not supposed to be shared with the public.
5. The Payment Process
This is the section of the contract wherein the contractor must provide the details by which he or she expects the client to pay for the services. It must be clear about the details of how the payment should be made so that both the contractor and client will know how much will be paid, the due date of the payment, etc.
When providing the total that needs to be paid, be sure that the numbers are accurate so that the client won’t over or underpay. As for the date, specific when the client has to pay for the service. Is it going to be at the end of every day? Week? Month? Be clear on that. You can also take the help of contracts in Pages for more.
And lastly, you want to share how the client may make the payment. If you’re the agency in the situation, then go with the payment option that you’re most comfortable with and write it down in the contract. However, take note that it’s always best to give your clients many different options to pay as that can help ensure that they can make the payments on time. You can state that they can pay via cash, check, credit cards, etc.
Termination of the Contract:
This is the section that will look into what should be done if the client wishes to make particular changes to the service, or if the client wishes to terminate the contract. While there are many possible reasons as to why either would happen, it won’t change the fact that you must provide the requirements that the client will need to fulfill to make the necessary changes or to terminate the contract.
For example, if a client wishes to stop the marketing services, then he or she would have to provide a 30-day notice before it can be done. Make sure that you provide clear instructions as to how these conditions can be fulfilled.
If you would like to learn about the other types of contracts, then all you have to do is to go through our site. It has many different articles, and just about all of them contain information that you’re going to need. Contracts in PDF can also be of great help to you in making the perfect needed contract. Just be sure that you can read the ones that you’ve chosen thoroughly so that you can make the most out of what they have to offer.
The term “Social media marketing” refers to the use of social media platforms ( such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, etc) to promote your brand so that you can connect with your audience and increase sales. Marketing your brand through social media also helps you drive website traffic.
A social media marketing contract is a legal document that sets out the terms and conditions between a social media marketer and a brand. This contract covers all aspects of the social media marketing process and ensures that both parties understand and value their responsibilities to the project.
A social media marketing contract should consist of the following information:
- Goals and outlook of the brand
- Description of work
- Strategies and Implementation
- Payment terms
- Promotions and Campaigns, etc.
The role of a social media marketer is to manage all of the company accounts on various social media websites such as Facebook, Twitter, Youtube, etc. They post content, engage with followers, and increase site traffic on behalf of the brand.
These days, almost everything is done online. This includes brands promoting their products online and engaging with their followers like never before. To stay ahead from the rest of the competitors, brands will have to strengthen their online presence in the booming digital world. This is why social media marketing is indeed very necessary!