In today’s day and age, it’s not unusual for one to see so many advertisements in social media. They’re so common that one expects to see them from the very moment they decide to log-in. However, there is a process that those being advertised will have to undertake before they’re allowed to share their brands with the public.
This is true in the event that these people let agencies do their marketing for them. So what needs to be done is that both the brand that wishes to be advertised and the agency that’s will to do so are going to have to come to an agreement. And that’s why this article is going to teach you how to come up with a social media marketing contract:
Whether you’re the client or a part of the agency, it’s always best that you know what a contract may contain. Take note that the purpose of this particular contract is to outline all of the details regarding how a particular agency will use social media to promote whatever it is that they client wishes. It should cover everything from what’s going to be provided to the amount that the client will need to pay for the services. The clearer the information on the contract, the easier it will be for both to assess whether it’s one that covers all that needs to be.
So with that in mind, here are the steps that will allow you to do a proper social media marketing contract:
The first and arguably one of the most important steps that one needs to take when making this type of contract (or any kind of contract for that matter) is to identify which party is the client and which is the contractor or service provider. The reason as to why this needs to be done is to ensure that those who go through the contract can easily identify who belongs to what role, allowing them to assess what it is that each party is required to provide to the other. This will come in very handy during situations such as lawsuits wherein one is required to prove the other’s identity.
So what you’re going to have to do is to figure out the name of the client or the client’s business’s complete name, and the complete name of the agency or representative. Also, you’re going to have to provide the date in which the contract was made and executed as there may come an event wherein the information will be needed. Just be sure that you place these into the contract and there shouldn’t be any problems.
The next step is to point out exactly what it is that the agency is going to do with whatever has been given by the client. This is important as pointing out what’s going to be done is exactly what the client is going to want to know about before even agreeing to sign the contract. If you’re the contractor in the situation, then you’ll only want to do exactly what’s expected out of you: marketing the brand of your client.
By this point, you will need to write down everything that you will be doing in regards to the brand information that you’ve been given. It’s important that you’re very specific when pointing out what you’ll be in charge of doing as it’s required for you to do so. When assessing this section in regards to what it should have, here are a few examples of what contractors are usually in charge of:
If there’s anything else that the contractor wishes to take over, then it should be discussed between the client before being written down into the contract.
When you’ve written down what it is that the agency will be in charge of handling, the next step is to write down what services the agency will be in charge of providing. The client will obviously want to know what these are as they want to make sure that the agency is able to provide the expected marketing services that will properly promote their brand.
Considering that we’re talking about marketing in social media, one will need to be very specific when pointing out how things are going to be done. One will need to take into account all of the different social media platforms and communicate with the client as to which are going to be used when marketing the brand. Remember that you’ll want to be very specific when writing them down into the contract. So be sure to point out the exact name of the social media platform once you and the client have made an agreement.
Then you’ll have to go about in providing the details as to how the brand will be marketed on these platforms. Here are a few examples of what the agency can provide:
There may be other things that the client wishes for the agency to do. Just be sure that both agree to the service that will be provided before writing it down into the contract. And again, be sure that you’re specific in terms of what’s going to be done as it cannot be stretched enough as to how important it is that the client is able to obtain the marketing services that his/her brand deserves.
It’s possible that the client will be providing confidential information to the contractor while discussing the means by which the brand should be marketed via social media. It’s pretty clear that the client will want to ensure that the contractor does not leak the information unless told to do so, or not at all. This is why it’s important that one is able to provide a section which will state how the confidential information will be protected.
Be sure that you point out that all of the confidential information will not be shared by those outside of the agreement, unless certain requirements are met such as the client providing the contractor with consent. That way, the contractor can avoid any lawsuits for accidentally sharing what was not supposed to be shared to the public.
This is the section of the contract wherein the contractor must provide the details by which he or she expects the client to pay for the services. It’s important that it’s clear about the details of how the payment should be made so that both the contractor and client will know how much will be paid, the due date of the payment, etc.
When providing the total that needs to be paid, be sure that the numbers are accurate so that the client won’t over or under pay. As for the date, specific when the client has to pay for the service. Is it going to be at the end of every day? Week? Month? Be clear on that.
And lastly, you want to share the means by which the client may make the payment. If you’re the agency in the situation, then go with the payment option that you’re most comfortable with and write it down in the contract. However, take note that it’s always best to give your client many different options to pay as that can help ensure that they are able to make the payments on time. You can state that they can pay via cash, check, credit cards, etc.
This is the section that will look into what should be done in the event that the client wishes to make particular changes to the service, or if the client wishes to terminate the contract. While there are many possible reasons as to why either would happen, it won’t change the fact that you must provide the requirements that the client will need to fulfill in order to make the necessary changes or to terminate the contract.
For example, if a client wishes to stop the marketing services, then he or she would have to provide a 30 day notice before it can be done. Make sure that you provide clear instructions as to how these conditions can be fulfilled.
In the event that you would like to learn about the other types of contracts, then all you have to do is to go through our site. It has many different articles, and just about all of them contains information that you’re going to need. Just be sure that you are able to read the ones that you’ve chosen thoroughly so that you can make the most out of what they have to offer.