Account executives act as intermediaries between an institution and their advertising agencies of preference. Usually, they try to market and sell the services of an agency to targeted clients. Hence, they carry out preliminary duties such as meeting with potential customers in a bid to receive their approval. They also brief the creativity personnel who are in charge of producing advertisements. You may Like Executive Assistant Job Description Templates
As an account executive, one must conduct extensive and learn everything about their customer’s interest, products, needs and marketing objectives. They should determine a target group from which they establish their advertising concept and promotional campaigns. During the campaigns, they must maintain communication with their clients. You may Also Like Job Description Templates.