Marketing PR Activity Checklist
Date: [Insert Date]
Prepared By: [Your Name]
Event/Campaign: [Event/Campaign Name]
Instructions:
Description: Provides a brief about the specific PR activity.
Assigned To: Name of the person responsible for that activity.
Deadline: The due date for the activity.
Status: Update as "Not Started", "In Progress", or "Completed".
No. | PR Activity | Description | Assigned To | Deadline | Status |
1 | Press Release Preparation | Draft a press release detailing the event/campaign specifics. | | | |
2 | Media List Compilation | List down targeted media outlets, journalists, and influencers. | | | |
3 | Press Kit Creation | Prepare a package with press release, images, company background. | | | |
4 | Media Outreach | Send out the press release and press kit to the compiled media list. | | | |
5 | Social Media Announcements | Post event/campaign details on company's social media channels. | | | |
6 | Coordinate Media Interviews | Schedule interviews with selected media representatives. | | | |
7 | Post-Event Coverage Analysis | Review and compile media coverage post-event for analysis. | | | |
8 | Feedback Collection | Gather feedback from participants and stakeholders for improvements. | | | |
9 | Thank You Notes | Send out thank-you notes to media participants and collaborators. | | | |
10 | Report Compilation | Prepare a detailed PR activity report, highlighting successes and areas of improvement. | | | |
Ensure to regularly update the checklist to keep track of progress and ensure timely completion of all activities.
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