Marketing Insight Generation Checklist
Instruction: Please mark a check (✔) on the box when you have completed the task.
Data Collection |
| Define Objectives |
| Identify Data Sources |
| Utilize Appropriate Collection Methods |
| Validate Data Collected |
Data Cleaning and Preprocessing |
| Remove Duplicate Data |
| Handle Missing Values |
| Standardize Data Formats |
| Validate and Ensure Consistency |
Analysis and Insight Generation |
| Decide on Analysis Techniques |
| Conduct Thorough Data Analysis |
| Develop Initial Insights |
| Refine and Finalize Insights |
Reporting and Visualization |
| Choose Suitable Visualization Formats |
| Create Clear and Concise Reports |
| Present Data in a User-Friendly Manner |
| Circulate Reports to Relevant Stakeholders |
Application of Insights |
| Align Insights with Business Goals |
| Develop Actionable Strategies |
| Ensure Feasibility and Impact of Strategies |
| Secure Approval and Move Toward Implementation |
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