CAN-SPAM Act Compliance Advertising Checklist
CAN-SPAM Act Compliance Advertising Checklist
Clear and Conspicuous Identification
-
Advertisement or solicitation is clearly identified.
-
No misleading headings or subject lines.
Accurate "From" and "Reply-To" Information
-
Valid and accurate email addresses used.
-
Clear identification of the person or business initiating the message.
Truthful Subject Lines
-
Subject lines reflect the content of the message accurately.
-
No deceptive or misleading subject lines.
Transparent Location Information
-
A valid physical postal address included in every email.
-
Address can be a street address, a post office box, or a private mailbox.
Clear Opt-Out Instructions
-
Easy-to-understand opt-out instructions provided.
-
Opt-out mechanism easy to recognize, read, and understand.
Honor Opt-Out Requests Promptly
-
Opt-out requests processed within 10 business days.
-
No fees or unnecessary information required for opting out.
Monitoring Third-Party Email Marketing
-
Regular monitoring of third-party email marketing activities.
-
Understanding of legal responsibility for third-party sent emails.
Avoidance of Deceptive Practices
-
No use of deceptive headers or sender information.
-
No misleading routing information.
Content Compliance
-
Email content is appropriate and complies with regulations.
-
No violation of pornography or other regulated material laws.
Regular Auditing and Training
-
Regular audits of email practices for compliance.
-
Staff training for understanding and compliance with the laws.
