Free Sponsorship Disclosure Advertising Checklist

Follow each step carefully and tick off the box when you’re done with a task.

1. Sponsorship Identification

• Clearly identify the sponsor of the advertisement.

• Ensure the sponsor's name is prominently displayed.

2. Nature of Sponsorship

• Describe the nature of the sponsorship.

• Include details of any compensation or consideration received.

3. Content Control

• Disclose the level of control the sponsor has over the content.

• Specify if the content is independently created or if the sponsor had editorial input.

4. Sponsor's Relationship Disclosure

• State the relationship between the sponsor and the advertised product or service.

• If the sponsor is directly involved in the production or distribution of the product/service, disclose this information.

5. Sponsorship Purpose

• Clarify the intended purpose of the sponsorship.

• If applicable, mention any charitable or social causes associated with the sponsorship.

6. Duration of Sponsorship

• State the duration of the sponsorship agreement.

• Mention if the sponsorship is a one-time event or part of a longer campaign.

7. Compliance with Laws and Regulations

• Ensure the advertisement complies with local, state, and federal laws regarding sponsorships.

• Verify adherence to industry-specific regulations and guidelines.

8. Transparency and Honesty

• Commit to transparency and honesty in all sponsorship disclosures.

• Avoid misleading or ambiguous statements regarding the sponsorship.

9. Digital and Social Media Considerations

• For digital and social media advertisements, follow platform-specific guidelines for sponsorship disclosure.

• Use clear and unambiguous language suitable for the platform's audience.

10. Review and Approval

• Establish a process for review and approval of sponsorship disclosures.

• Assign responsibility to a designated individual or team for ensuring compliance.

11. Training and Awareness

• Provide training for staff involved in creating and disseminating sponsored content.

• Raise awareness about the importance of ethical sponsorship disclosure.

12. Record Keeping

• Maintain records of sponsorship agreements and disclosures.

• Ensure easy access to these records for auditing and compliance purposes.

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