Free US Retail Media Ad Revenue by Retailer from 2015 to 2025 Chart
The chart displays the US Retail Media Ad Revenue (in billions) from 2015 to 2025 by retailer, illustrating the high concentration of ad income among major e-commerce players. Amazon dominates the market with the largest revenue at 45 billion USD, accounting for 49% of the total revenue across the five retailers. Walmart is the second-largest retailer, generating 25 billion USD in ad revenue. Target accounts for 15 billion USD. eBay and Best Buy have the smallest shares, with eBay at 10 billion USD and Best Buy at 5 billion USD. The combined revenue of Amazon and Walmart is 70 billion USD, which is significantly more than all other listed retailers combined, underscoring their collective dominance in the US retail media ad revenue landscape.
| Labels | Revenue (in billions) 2015–2025 |
| Amazon | 45 |
| Walmart | 25 |
| Target | 15 |
| eBay | 10 |
| Best Buy | 5 |
