Free US Streaming Ad Load Comparison by Platform from 2020 to 2025 Chart

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The chart displays the US Streaming Ad Ad Load (minutes) from 2021 to 2025, illustrating a clear and consistent increase in the average duration of ad breaks over this five-year period. The Ad Load started at 6 minutes in 2021. It then increased to 7 minutes in 2022 and 8 minutes in 2023. The upward trend is projected to continue with 9 minutes in 2024 and peak at 10 minutes in 2025. The total projected increase in the ad load is 4 minutes ($\mathbf{10 \text{ minutes} - 6 \text{ minutes} = 4 \text{ minutes}}$) from 2021 to 2025. This trend highlights the increasing monetization efforts by US streaming platforms through longer and more frequent ad loads.
 

Labels Ad Load (minutes)
2025 10
2024 9
2023 8
2022 7
2021 6

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