Free US Consumer Attention on Online Ads by Platform from 2020 to 2025 Chart
The chart displays the US Consumer Attention on Online Ads by Platform as Total Online Ads Attention (%) from 2020 to 2025, illustrating a dramatic and continuous increase in consumer focus over the six-year period. The Total Online Ads Attention (%) started at its lowest point in 2020 with 43%. It then increased significantly to 65% in 2021 and 77% in 2022. The rate continued its sharp rise, reaching 87% in 2023 and 90% in 2024. The attention rate is projected to peak at 100% in 2025. The total projected increase in ad attention is 57 percentage points ($\mathbf{100\% - 43\% = 57\%}$) from 2020 to 2025. This suggests that digital platforms are becoming much more effective at commanding consumer attention, driving a major shift in how advertising is consumed.
| Labels | Total Online Ads Attention (%) |
| 2025 | 100 |
| 2024 | 90 |
| 2023 | 87 |
| 2022 | 77 |
| 2021 | 65 |
| 2020 | 43 |
