Free US Podcast Listener Retention Rate Trends from 2020 to 2025 Chart
The chart displays the US Podcast Listener Retention Rate (%) from 2020 to 2025, illustrating a consistent and continuous upward trend in listener loyalty over the six-year period. The Retention Rate (%) started at 70% in 2020. It then increased to 72% in 2021, 75% in 2022, and 78% in 2023. The upward trend is projected to continue with 80% in 2024 and peak at 82% in 2025. The total projected increase in the retention rate is 12 percentage points ($\mathbf{82\% - 70\% = 12\%}$) from 2020 to 2025. This sustained growth suggests that US podcast platforms and content creators are becoming more effective at engaging audiences and fostering long-term listening habits.
| Labels | Retention Rate (%) 2020–2025 |
| 2025 | 82 |
| 2024 | 80 |
| 2023 | 78 |
| 2022 | 75 |
| 2021 | 72 |
| 2020 | 70 |
