How to Create a Retro-Inspired Brochure in Adobe Illustrator
Old school and vintage are a thing again. The current generation is bringing back the good old classic designs through their fashion choices and design inspiration. Retro style, as it's called, is a combination of historical lifestyles, trends, and art forms all merged to create a feeling of nostalgia. A retro design inspiration channels the throwback elements of the music, fashion, and attitudes of the 1980s through the 1990s.
In the business industry, marketers are adopting the concept of designing promotional materials and tools in a retro-inspired design to offer a fresh perspective and uniqueness. Some of these promotional materials that embraced the idea of retro or vintage-inspired design are flyers, banners, and brochures.
Making a promotional material is easy, but making it using retro designs is another thing. If you want to make a retro brochure design, the steps below help you out through the process. Kindly read the items to start building your retro style brochure that looks straight out from a vintage magazine layout.
1. Research for Vintage Stuff and Design
Look for possible design inspiration from different the stuff used in the past decades. Retro designs are used in themed-restaurants, themed hotels, barbershops, cafeterias, diners, among others. Design inspiration can be drawn from all around, be resourceful. Also, you must research on the components of an effective brochure. Identify the parts and techniques on how to make one.
2. Launch Adobe Illustrator
Open an editing application to start your design project. You may use Adobe Illustrator for the design process. Through Illustrator, you can expand and experiment on the editing tools to come up with a creative and nostalgic retro design.
3. Choose a Specific Folding Technique
A brochure is made up of folds that divide the layout into sections. There are different kinds of folds, namely bi-fold, tri-fold, or multi-fold brochures; and they have various layout functions. Decide which fold to use, and make sure what will work best with your planned content and layout. Take note that you should also determine the size of the paper stock; you can choose between 8.5x11, 8.5 x 14, 5.5 x 8.5, 9 x 12, 11 x 17, and 11 x 25.5 inches.
4. Use Bold Colors and Strokes
Old school typography would be useful in making a retro brochure because of its bold and elaborate strokes. The color schemes are commonly in reds, yellows, and oranges. However, you can also opt for neon and extra bright colors. Your retro brochure design and graphic elements must all work in harmony, despite the contrasting texture and hues.
5. Incorporate Content and Design
After you have placed the initial design, incorporate the content and text. The well-written promotional or educational message should be set in a legible and comprehensive font style. The context of the overall brochure should be reflective of your business goals and inspiration.
6. Finalize Everything then Print
Make it a habit to review all the documents or design projects you are going to make. Proofreading and spotting for mistakes can give you room for improvement, so carefully review everything. After you have reviewed the brochure, print it on high-quality paper stock, and distribute them to the target market and audience.