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What Is a Logo?

A logo is a unique symbol that businesses, companies, and organizations use to represent themselves. A typical logo consists of an image and text that help people identify the company or organization and distinguish it from its competitors. Usually, logos are placed in product labels, documents, and marketing materials such as flyers, brochures, and posters.

How to Make Logos in Adobe Illustrator

According to a lot of businesses, an effective corporate logo is said to have a positive impact on its potential clients and it is relatively crucial in identifying marks of the organization. Usually, making a logo requires excellent editing skills, but we can help you with that by providing you easy tips on how to make an effective logo in Adobe Illustrator.

1. Decide on a Type of Logo

Logos come in several types including the brandmark, lettermark, wordmark, and combination type. A brandmark logo, also known as the pictorial mark, is one that focuses only on a graphical element to represent the entity. Both lettermark and wordmark are text-based types wherein the former uses only the entity's initials while the latter spells it out completely. Lastly, a combination type is one that incorporates both an image and a text. Your choice should not only depend on what looks good in your professional documents but on what best represents your brand.

2. Make Your Logo Simple yet Relevant

A professional logo doesn't need to be too fancy to get the public's attention, logos with simpler designs have a better chance of being remembered. Think of it as a simple identification card, as long as it contains all the important details about its owner, it's already considered sufficient.

3. Make a Choice for the Best Logo Template

Here, we have an entire catalog of downloadable and editable logo templates that you can choose from. To keep you from having to start from scratch, download a template instead and just open it in Adobe Illustrator. And again, always remember to choose a template that best represents the nature of your business or organization.

4. Customize According to Your Preference

Although each template already comes with a layout and pre-rendered graphical elements, you're still allowed to make modifications to it. Since you'll be using Adobe Illustrator for making your logo, you will need to make use of vector graphics to prevent compatibility issues. However, the advantage of using vectors in Illustrator is it enables you to freely customize each element without causing any quality loss.

5. Save and Print

Once you're done editing your logo, save the finished output to your personal computer for future purposes. If you're planning to make a professional letterhead for your various business documents, adding your logo will not only enhance its appearance but also make the document look more credible. If you have a website or social media page for your business or organization, you may also use it to showcase your official logo.

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